MARC details
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04894cam a2200301 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20181023171155.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
111128s2013 caua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781412987707 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1412987709 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)ocn765486173 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
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YDXCP |
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BDX |
| -- |
BWX |
| -- |
IOJ |
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CDX |
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DLC |
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MIUC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659 |
| 952 ## - Items |
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| Itemnumber |
1874 |
| 245 00 - TITLE STATEMENT |
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| Title |
Public communication campaigns / |
| Statement of responsibility, etc. |
editors, Ronald E. Rice, Charles K. Atkin. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
4th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Los Angeles, etc. : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
c2013. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xiii, 376 p. : |
| Other physical details |
ill. b&w ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Title |
Overview and history. |
| -- |
Theory and principles of public communication campaigns / |
| Statement of responsibility |
Charles K. Atkin, Ronald E. Rice -- |
| Title |
Public communication campaigns : the American experience / |
| Statement of responsibility |
William Paisley, Charles K. Atkin -- |
| Title |
Why can't we sell human rights like we sell soap? / |
| Statement of responsibility |
Robert C. Hornik -- |
| Title |
Design and evaluation. |
| -- |
Guidelines for formative evaluation research in campaign design / |
| Statement of responsibility |
Charles K. Atkin. Vicki Freimuth -- |
| Title |
Systems based evaluation planning model for health communication campaigns in developing countries / |
| Statement of responsibility |
Ronald E. Rice, Dennis Foote -- |
| Title |
Evaluating communication campaigns / |
| Statement of responsibility |
Thomas V. Valente, Patchareeya P. Kwan -- |
| Title |
Communication campaign effectiveness and effects : some critical distinctions / |
| Statement of responsibility |
Charles T. Salmon, Lisa Murray-Johnson -- |
| Title |
How effective are mediated health campaigns? A synthesis of meta analyses / |
| Statement of responsibility |
Leslie B. Snyder, Jessica M. LaCroix -- |
| Title |
Theory foundations. |
| -- |
McGuire's classic input output framework for constructing persuasive messages / |
| Statement of responsibility |
William J. McGuire -- |
| Title |
Sense making methodology as an approach to understanding and designing for campaign audiences : a turn to communicating communicatively / |
| Statement of responsibility |
Brenda Dervin, Lois Foreman-Wernet -- |
| Title |
Inducing fear as a public communication strategy / |
| Statement of responsibility |
Marco C. Yzer, Brian G. Southwell, Michael T. Stephenson -- |
| Title |
Truth in advertising : social norms marketing campaigns to reduce college student drinking / |
| Statement of responsibility |
William Dejong, Sandi W. Smith -- |
| Title |
Applying theory and evaluation. |
| -- |
Go Sun Smart campaign : achieving individual and organizational change for occupational sun protection / |
| Statement of responsibility |
David B. Buller ... [et.al] -- |
| Title |
Mass media campaign to increase condom use among high sensation seeking and impulsive decision making young adults / |
| Statement of responsibility |
Philip C. Palmgreen, Seth M. Noar, Rick S. Zimmerman -- |
| Title |
Public communication campaigns to promote organ donation : theory, design, and implementation / |
| Statement of responsibility |
Susan E. Morgan -- |
| Title |
Transdisciplinary approaches for twenty first century ocean sustainability communication / |
| Statement of responsibility |
Ronald E. Rice, Julie A. Robinson -- |
| Title |
Sociocognitive approaches for AIDS prevention : explicating the role of risk perceptions and efficacy beliefs in Malawi / |
| Statement of responsibility |
Rajiv M. Rimal, Rupali Limaye -- |
| Title |
Corporate social responsibility campaigns : what do they tell us about organization public relationships? / |
| Statement of responsibility |
Maureen Taylor -- |
| Title |
Designing digital games, social media, and mobile technologies to motivate and support health behavior change / |
| Statement of responsibility |
Debra A. Lieberman -- |
| Title |
Community partnership strategies in health campaigns / |
| Statement of responsibility |
Neil Bracht, Ronald E. Rice -- |
| Title |
Closing the gaps in practice and in theory : evaluation of the scrutinize HIV campaign in South Africa / |
| Statement of responsibility |
D. Lawrence Kincaid ... [et.al] -- |
| Title |
Rising tide of entertainment education in communication campaigns / |
| Statement of responsibility |
Arvind Singhal, Hua Wang, Everett M. Rogers -- |
| Title |
Putting policy into health communication : the role of media advocacy / |
| Statement of responsibility |
Lori Dorfman, Lawrence Wallack. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
In this new, fully revised and expanded Fourth Edition, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns.<br/>The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Moreover, the rise of new media has expanded the array of strategies for designing and implementing campaigns.<br/><br/>Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, use of condoms, ocean sustainability, fear messages, and digital games. Classic chapters are updated, on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Publicity |
| 9 (RLIN) |
489 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising, Public service |
| 9 (RLIN) |
490 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| 9 (RLIN) |
491 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advocacy advertising |
| 9 (RLIN) |
492 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Rice, Ronald E. |
| Relator code |
edt |
| 9 (RLIN) |
493 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Atkin, Charles K. |
| Relator code |
edt |
| 9 (RLIN) |
494 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
