The dynamics of persuasion : (Record no. 1519)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02631nam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200206160052.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171227s2017 nyu 001 | eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138100336 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 153.85 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 612 |
| Personal name | Perloff, Richard M. |
| 952 ## - Items | |
| Itemnumber | 1844 |
| 245 14 - TITLE STATEMENT | |
| Title | The dynamics of persuasion : |
| Remainder of title | communication and attitudes in the 21st century / |
| Statement of responsibility, etc. | Richard M. Perloff. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Sixth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York ; |
| -- | London : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 627 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 25 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Foundations -- <br/>Ch. 1. Introduction to Persuasion -- <br/>Ch. 2. Historical and Ethical Foundations -- <br/>Pt. 2. The Nature of Attitudes -- <br/>Ch. 3. Attitudes: Definition and Structure -- <br/>Ch. 4. The Power of our Passions: Theory and Research on Strong Attitudes -- <br/>Ch. 5. Attitudes: Functions and Consequences -- <br/>Ch. 6. Attitude Measurement -- <br/>Pt. 3. Changing Attitudes and Behavior -- <br/>Ch. 7. Processing Persuasive Communications --<br/>Ch. 8. "Who Says It": Communicator Factors in Persuasion -- <br/>Ch. 9. Fundamentals of the Message -- <br/>Ch. 10. Emotional Message Appeals: Fear and Guilt -- <br/>Ch. 11. Cognitive Dissonance Theory -- <br/>Pt. 4. Persuasive Communication Contexts -- <br/>Ch. 12. Interpersonal Persuasion -- <br/>Ch. 13. Advertising, Marketing, and Persuasion --<br/>Ch. 14. Health Communication Campaigns. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities.<br/><br/>The sixth edition includes:<br/>- updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation;<br/>- new studies of health campaigns;<br/>- expanded coverage of social media marketing;<br/>- enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion.<br/><br/>The fundamentals of the book emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications continue in the sixth edition. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 829 |
| Topical term or geographic name entry element | Persuasion (Psychology) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 135 |
| Topical term or geographic name entry element | Mass media |
| General subdivision | Psychological aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 3083 |
| Topical term or geographic name entry element | Attitude change |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 22/10/2018 | 3 | 1 | 153.85 PER dyn | 21/01/2021 | 14/01/2021 | 22/10/2018 | Books |