Advertising management / (Record no. 1515)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02494nam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200327102947.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171220s2012 ii a|||| |||| 001 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780198074120 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3094 |
| Personal name | Jethwaney, Jaishri N. |
| 952 ## - Items | |
| Itemnumber | 1839 |
| 952 ## - Items | |
| Itemnumber | 1840 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising management / |
| Statement of responsibility, etc. | Jaishri Jethwaney, Shruti Jain. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 651 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 24 cm + |
| Accompanying material | 1CD-ROM. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Introduction to Advertising Management -- <br/>Ch. 2. Advertising in Historical Context -- <br/>Ch. 3. Brand Building and Advertising Management -- <br/>Ch. 4. Advertising Agency - Structure and Processes -- <br/>Ch. 5. Strategy and Planning Process in Advertising Campaigns -- <br/>Ch. 6. Consumer Behaviour and Advertising Research -- <br/>Ch. 7. Creative Strategy and Creative Development -- <br/>Ch. 8. Media Strategy and Planning -- <br/>Ch. 9. Digital Media and Advertising -- <br/>Ch. 10. Agency Relationships -- <br/>Ch. 11. Advertising Classification and Current issues -- <br/>Ch. 12. Advertising - Laws and Ethics -- <br/>Ch. 13. Introduction to Sales Promotion -- <br/>Ch. 14. Tools of Sales Promotion -- <br/>Ch. 15. Direct Marketing -- <br/>Ch. 16. Public Relations -- <br/>Ch. 17. Rural Advertising in India -- <br/>Ch. 18. Globalization in Indian Advertising. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006.<br/><br/>Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising campaigns. It goes on to discuss the emerging field of digital advertising, the role of consumer behavior and advertising research, creative strategy and creative development, media strategy and planning in advertising, agency relationships, and advertising classification and current issues. Finally, it discusses advertising law and ethics, rural advertising in India, and globalization in Indian advertising.<br/><br/>The book is the right amalgamation of academic inputs as well as industry orientation. It is accompanied by a CD containing video exercises. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1343 |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 3095 |
| Personal name | Jain, Shruti |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 22/10/2018 | 2 | 3 | 659.1 JET adv | 29/05/2019 | 15/02/2019 | 22/10/2018 | Books | |||||
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 22/10/2018 | 2 | 3 | 659.1 JET adv | 29/05/2019 | 15/02/2019 | 22/10/2018 | CD | CD-ROM |