Planning and managing public relations campaigns / (Record no. 1505)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02672nam a2200277 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200212150730.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171023s2010 enka 001 | eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749429911 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3112 |
| Personal name | Gregory, Anne, |
| Dates associated with a name | 1953- |
| 952 ## - Items | |
| Itemnumber | 1829 |
| 245 10 - TITLE STATEMENT | |
| Title | Planning and managing public relations campaigns / |
| Statement of responsibility, etc. | Anne Gregory. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| -- | Philadelphia : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 186 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 490 1# - SERIES STATEMENT | |
| Series statement | PR in practice series |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Planning and managing: the context -- <br/>Ch. 2. Public relations in context -- <br/>Ch. 3. Starting the planning process -- <br/>Ch. 4. Research and analysis -- <br/>Ch. 5. Communication theory and setting aims and objectives -- <br/>Ch. 6. Knowing the publics and messages -- <br/>Ch. 7. Strategy and tactics -- <br/>Ch. 8. Timescales and resources -- <br/>Ch. 9. Knowing what has been achieved: evaluation and review. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.<br/><br/>Supported by online resources, including best practice case studies, Planning and Managing Public Relations Campaigns is widely regarded as one of the best 'how-to' guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP's Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel's Corporate Revolution; the UK Department of Culture, Media & Sport's First World War Centenary Commemorations; and Lanson's campaign for unbiased.co.uk.<br/><br/>About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series consists of accessible, practical introductions to day-to-day public relations practice and management issues. The series' action-oriented approach keeps practitioners' knowledge and skills up to date. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 491 |
| Topical term or geographic name entry element | Public relations |
| General subdivision | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 491 |
| Topical term or geographic name entry element | Public relations |
| Geographic subdivision | Great Britain |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| 9 (RLIN) | 631 |
| Uniform title | PR in practice series |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 22/10/2018 | 1 | 659.2 GRE pla | 08/02/2022 | 13/12/2018 | 22/10/2018 | Books |