Sales forecasting management : (Record no. 1499)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02348nam a2200277 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200213091305.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170921s2005 caua 001 | eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412905718 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.818 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3126 |
| Personal name | Mentzer, John T. |
| 952 ## - Items | |
| Itemnumber | 1823 |
| 245 10 - TITLE STATEMENT | |
| Title | Sales forecasting management : |
| Remainder of title | a demand management approach / |
| Statement of responsibility, etc. | John T. Mentzer, Mark A. Moon. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Thousand Oaks ; |
| -- | London : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 347 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 331-335) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Management the sales forecasting process -- <br/>Ch. 2. Sales forecasting performance measurement -- <br/>Ch. 3. Time series forecasting techniques -- <br/>Ch. 4. Regression analysis -- <br/>Ch. 5. Qualitative sales forecasting -- <br/>Ch. 6. Sales forecasting systems -- <br/>Ch. 7. Benchmark studies: the surveys -- <br/>Ch. 8. Benchmark studies: world-class forecasting -- <br/>Ch. 9. Benchmark studies: conducting a forecasting audit -- <br/>Ch. 10. Managing the sales forecasting function. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes the personal experiences of John T. Mentzer and Mark A. Moon in advising companies how to improve their sales forecasting management practices. Their program of research includes two major surveys of companies' sales forecasting practices, a two-year, in-depth study of sales forecasting management practices of 20 major companies, and an ongoing study of how to apply the findings from the two-year study to conducting sales forecasting audits of additional companies. The book provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 3127 |
| Topical term or geographic name entry element | Sales management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 3128 |
| Topical term or geographic name entry element | Sales forecasting |
| General subdivision | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 579 |
| Topical term or geographic name entry element | Marketing research |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 579 |
| Topical term or geographic name entry element | Marketing research |
| General subdivision | Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3129 |
| Personal name | Moon, Mark A., |
| Dates associated with a name | 1955- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 22/10/2018 | 658.818 MEN sal | 22/10/2018 | 22/10/2018 | Books |