The hero and the outlaw : (Record no. 1471)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02974nam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200220082757.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170823s2001 nyua 001 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071364157 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| 952 ## - Items | |
| Itemnumber | 1795 |
| 245 14 - TITLE STATEMENT | |
| Title | The hero and the outlaw : |
| Remainder of title | building extraordinary brands through the power of archetypes / |
| Statement of responsibility, etc. | Margaret Mark and Carol S. Pearson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 384 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Primal Assets: A System for the Management of Meaning -- <br/>Ch. 1. The First System-Ever-for the Management of Meaning -- <br/>Ch. 2. Archetypes: The Heartbeat of Enduring Brands -- <br/>Ch. 3. Postmodern Marketing -- <br/>Pt. 2. The Yearning for Paradise: Innocent, Explorer, Sage -- <br/>Ch. 4. The Innocent -- <br/>Ch. 5. The Explorer -- <br/>Ch. 6. The Sage -- <br/>Pt. 3. Leaving a Thumbprint on the World: Hero, Outlaw, Magician -- <br/>Ch. 7. The Hero -- <br/>Ch. 8. The Outlaw -- <br/>Ch. 9. The Magician -- <br/>Pt. 4. No Man (or Woman) Is an Island: Regular Guy/Gal, Lover, Jester -- <br/>Ch. 10. The Regular Guy/Gal -- <br/>Ch. 11. The Lover --<br/>Ch. 12. The Jester -- <br/>Pt. 5. Providing Structure to the World: Caregiver, Creator, Ruler -- <br/>Ch. 13. The Caregiver -- <br/>Ch. 14. The Creator -- <br/>Ch. 15. The Ruler -- <br/>Pt. 6. Finding True North: Positioning an Archetypal Brand -- <br/>Ch. 16. The Artichocke: Uncovering the Archetypal Meaning of Your Brand -- <br/>Ch. 17. Telling Your Brand Story -- <br/>Ch. 18. The Case of the March of Dimes. Part VII: Deeper Waters -- <br/>Ch. 19. May the Force Be With You: Capturing Category Essence -- <br/>Ch. 20. The Real McCoy: Branding and Organizational Congruence -- <br/>Ch. 21. Leaving a Legacy: The Ethics of Archetypal Marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A brand's meaning 'how it resonates in the public heart and mind' is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: <br/><br/>- Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand <br/>- Harness the power of the archetype to align corporate strategy to sustain competitive advantage. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 23 |
| Topical term or geographic name entry element | Production management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 234 |
| Topical term or geographic name entry element | Brand name products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 707 |
| Topical term or geographic name entry element | Branding (Marketing) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3182 |
| Personal name | Pearson, Carol, |
| Dates associated with a name | 1944- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 22/10/2018 | 658.82 MAR her | 22/10/2018 | 22/10/2018 | Books |