Digital marketing handbook / (Record no. 1462)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04766nam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200220112632.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170821s2015 ||||| f||| 00| | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781519506399 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3195 |
| Personal name | Karwal, Shivani |
| 952 ## - Items | |
| Itemnumber | 1786 |
| 245 10 - TITLE STATEMENT | |
| Title | Digital marketing handbook / |
| Statement of responsibility, etc. | Shivani Karwal. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [S.l.] : |
| Name of publisher, distributor, etc. | Create Space, |
| Date of publication, distribution, etc. | c2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 190 p. ; |
| Dimensions | 22 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 500 ## - GENERAL NOTE | |
| General note | On cover: "5 books in 1: Search Engine Optimization; Pay Per Click Marketing; Content marketing; Email marketing; Social Media Marketing." |
| 500 ## - GENERAL NOTE | |
| General note | On back cover: "A guide to SEO, PPC, email, content and social media." |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Introduction to digital marketing -- <br/>Pt. 2. Search Engine Optimization -- <br/>Pt. 3. Pay Per Click marketing -- <br/>Pt. 4. Email marketing -- <br/>Pt. 5. Social media marketing --<br/>Pt. 6. Content marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Having a strong digital presence is crucial for every business today! The Digital Marketing Handbook is an easy to follow, step-by-step guide to marketing using the internet. This book is packed with information and examples to help you succeed. If you're looking for a book that gets straight to the point without any fluff or filler content and explains digital marketing techniques in a simple manner without the filter of complexity we're all so used to, then this book is for you. This book breaks the huge topic of digital marketing strategy into manageable chunks through 5 mini digital marketing books on: 1. Search Engine Optimization 2. Pay Per Click Marketing 3. Email Marketing 4. Content Marketing 5. Social Media Marketing So prepare to enter a new and successful phase of marketing your business! Some digital marketing essentials you'll find in this book: Section 1: Introduction to Digital Marketing Introduction and Setting Up Everything What is Online Marketing Characteristics of a Good Domain Name Examples of Different TLDs and Who Uses The Subdomain vs Subdirectory Choosing the Right TLD Do TLDs Affect Rankings Website Design: DIY or Hire Someone? Types of Site Design: Page Layouts Different Methods of Digital Marketing Helpful Sites and Wordpress Plugins Digital Marketing FAQs Section 2: Search Engine Optimization Introduction to SEO On-Page SEO Off-Page SEO Local SEO Steps Involved: On-Page SEO Site Structure How to Have a Good Site Structure How to Create a Sitemap How to Create a Robots.txt File Dealing With Not Found Pages and Redirects: 301s, 302s, 404s Conducting Keyword Research Optimizing Your Site Content Link Building Process 100+ Link Building Ideas Importance of Link Anchor Text Nofollow vs Dofollow What Makes a Good Link Outreach Email Do's and Don'ts Outreach Email Tips Link Earning Strategies Creating and Using Search Strings Using Different Modifiers to Create Search Strings Steps Involved: Local SEO Google My Business Page On-Site Optimization Citation Building Google + Reviews Local Links When Things Go Wrong: Penalties and Algorithmic Changes White Hat vs Black Hat SEO Past Algorithm Changes Avoiding Penalties How to Know You've Been Hit by a Penalty What to Do if You've Been Hit by a Penalty Disavow Process Reconsideration Process SEO Tools and Helpful Sites SEO FAQs Section 3: Pay Per Click Marketing Introduction to Pay Per Click Landing Pages Conversion Rate Optimization Steps Involved: PPC Deciding Ad Content, Goals, Landing Pages Keyword Research Steps for Ad Creation Quality Score Ad Campaign Upkeep Landing Pages Conversion Rate Optimization PPC Tools and Helpful Sites PPC FAQs Section 4: Email Marketing Introduction to Email Marketing Steps Involved: Email Marketing Email List Segmentation Metrics to Analyze Email Marketing Tools and Helpful Sites Email Marketing FAQs Section 5: Social Media Marketing Steps Involved: Social Media Marketing Facebook twitter LinkedIn Pinterest Google+ YouTube Advertising on Social Platforms What Time to Post Single vs Multiple Accounts Social Media Tips and Best Practices Social Media Marketing Tools and Helpful Sites Social Media Marketing FAQs Section 6: Content Marketing Steps Involved: Content Marketing Choosing Your Main Topic Choosing Your Content Delivery Methods Coming Up With Content Topics Creating a Content Marketing Plan and Schedule Creating Content Delivering Content Analyzing Results The Content Funnel Content Marketing Tools and Helpful Sites Content Marketing FAQs So if you'd like to learn all the above and improve your brand's digital presence by being able to learn to plan and implement a killer digital marketing strategy, then read this book today! |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 943 |
| Topical term or geographic name entry element | Internet marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1706 |
| Topical term or geographic name entry element | Web sites |
| Form subdivision | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 17/10/2018 | 4 | 1 | 658.8 KAR dig | 05/05/2022 | 18/01/2022 | 17/10/2018 | Books |