Market intelligence : (Record no. 1451)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02451nam a2200301 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBL3400811 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AU-PeEL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200220155739.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170802s2009 dk |||||s|||| 001 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788763099530 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4038 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3211 |
| Personal name | Jenster, Per V. |
| 952 ## - Items | |
| Itemnumber | 1775 |
| 245 10 - TITLE STATEMENT | |
| Title | Market intelligence : |
| Remainder of title | building strategic insight |
| Medium | [electronic resource] / |
| Statement of responsibility, etc. | Per V. Jenster & Klaus Solberg Søilen |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Denmark : |
| Name of publisher, distributor, etc. | Copenhagen Business School Press, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (240 p.) : |
| Other physical details | ill. b&w. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Coverging foundations of intelligence analysis -- <br/>Ch. 2. Strategies for competitive advantage -- <br/>Ch. 3. Industry analysis: Key to understanding the competitive situation -- <br/>Ch. 4. Company analysis: Assessing competitive fitness -- <br/>Ch. 5. Intelligence analysis -- <br/>Ch. 6. Building an effective business intelligence system: technology and organizational structure -- <br/>Ch. 7. Market intelligence -- <br/>Ch. 8. The strategic perspective to intelligence analysis -- <br/>Ch. 9. Information gathering and intelligence ethics. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Market Intelligence provides an overview of the most important tools and concepts relevant to intelligence analysis for strategic decision making. The book's focus is not only on competitors, but also on customers, suppliers, and a range of other stakeholders. It gives the reader tools used to analyze both micro and macro factors in the organization's environment to predict future outcomes better and to improve decision making. The field of competitive intelligence is studied by a diverse research community. Contributions to this field are made to aid States - on a national, regional, and local level - as well as to aid the military, non-profit organizations, and private companies. These contributions are mostly done in isolation, even though all these fields of study have much in common. The authors draw from these various fields and provide the essential insights to aid management thinking. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2200 |
| Topical term or geographic name entry element | Business intelligence |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 877 |
| Topical term or geographic name entry element | Strategic planning |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36 |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3212 |
| Personal name | Søilen, Klaus Solberg |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://ebookcentral.proquest.com/lib/miu/detail.action?docID=3400811 |
| Public note | Click here to view |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Electronic resources |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | 17/10/2018 | 658.4038 JEN mar | 17/10/2018 | 17/10/2018 | Electronic resources | E-book |