Market intelligence : (Record no. 1442)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02303nam a2200217 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200221111025.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170801s2016 enka|||| |||| 000 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781540489821 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3234 |
| Personal name | Grooms, Thomas Fletcher |
| 952 ## - Items | |
| Itemnumber | 1766 |
| 245 10 - TITLE STATEMENT | |
| Title | Market intelligence : |
| Remainder of title | the original work / |
| Statement of responsibility, etc. | written by the the father of market intelligence [Thomas Fletcher Grooms]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | UK : |
| Name of publisher, distributor, etc. | [CreateSpace Independent Publishing Platform], |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 535 p. ; |
| Other physical details | ill. b&w ; |
| Dimensions | 23 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Discovery & origin of market intelligence -- <br/>Ch. 2. Secret world of government intelligence -- <br/>Ch. 3. Corporate intelligence for power and wealth -- <br/>Ch. 4. Game of intelligence for sport -- <br/>Ch. 5. Complexity of empires built on intelligence -- <br/>Ch. 6. Secret world of market intelligence -- <br/>Ch. 7. Market intelligence operations and organization -- <br/>Ch. 8. Craft of market intelligence -- <br/>Ch. 9. The grand strategy of market intelligence -- <br/>Ch. 10. What is next. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | “What do you know about market intelligence?" Market Intelligence is NOT Marketing Intelligence or Marketing Research. It is not synonymous. (Grooms, 1991) This book is a learning experience about understanding how market intelligence affects your life. It captures in succinct detail the complete history of intelligence, the fathers of intelligence, and the most notable spies in history. This matter-of-fact to the point explanations, covering the expanse of 17-types of intelligence, marketing lessons not found in books, application from markets to space travel, inspires a desire to want to know more. The Author travels down the path from origin to meaning of market intelligence, taking the peruser through a labyrinth of intercepts revealing new topics and fresh ideas. He incorporates a collection of information and dissemination of knowledge which leaves an impression of awe in the reader's psychic. The very small tip of this enormous iceberg of market intelligence is presented through the keen eyes of the great void and the great vulnerability which has always existed and never identified, until now, are real, very, very real. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 579 |
| Topical term or geographic name entry element | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 17/10/2018 | 658.83 GRO mar | 17/10/2018 | 17/10/2018 | Books |