Platform revolution : (Record no. 1441)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03514nam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200221114310.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170728s2016 nyua 001 | eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780393249132 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3235 |
| Personal name | Parker, Geoffrey |
| Fuller form of name | (Geoffrey G.) |
| 952 ## - Items | |
| Itemnumber | 1765 |
| 245 10 - TITLE STATEMENT | |
| Title | Platform revolution : |
| Remainder of title | how networked markets are transforming the economy and how to make them work for you / |
| Statement of responsibility, etc. | Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | W. W. Norton & Company, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 336 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Today: Welcome to the platform revolution -- <br/>Ch. 2. Network effects: The power of the platform -- <br/>Ch. 3. Architecture: Principles for designing a successful platform -- <br/>Ch. 4. Disruption: How platform conquer and transform traditional industries -- <br/>Ch. 5. Launch: Chicken or egg? Eight ways to launch a successful platform -- <br/>Ch. 6. Monetization: Capturing the value created by network effects -- <br/>Ch. 7. Openness: Defining what platform users and partners can and cannot do -- <br/>Ch. 8. Governance: Policies to increase value and enhance growth -- <br/>Ch. 9. Metrics: How platform managers can measure what really matters -- <br/>Ch. 10. Strategy: How platform change competition -- <br/>Ch. 11. Policy: How platforms should (and should not) be regulated -- <br/>Ch. 12. Tomorrow: The future of the platform revolution. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | An inside look at the revolutionary business power of the platform – from the experts who helped discover how it works.<br/>Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success?<br/>These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne and Sangeet Paul Choudary reveal the what, how and why of this revolution and provide the first "owner’s manual" for creating a successful platform business.<br/>Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetise networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education and energy.<br/>As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 943 |
| Topical term or geographic name entry element | Internet marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 877 |
| Topical term or geographic name entry element | Strategic planning |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3236 |
| Personal name | Van Alstyne, Marshall |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3237 |
| Personal name | Choudary, Sangeet Paul |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 17/10/2018 | 658.8 PAR pla | 17/10/2018 | 17/10/2018 | Books |