Retail marketing strategy : (Record no. 1391)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 05000cam a2200277 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181024140913.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150923s2016 enka 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749476915 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780749476922 (ebook) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Berkhout, Constant |
| 9 (RLIN) | 436 |
| 952 ## - Items | |
| Itemnumber | 11969 |
| 245 10 - TITLE STATEMENT | |
| Title | Retail marketing strategy : |
| Remainder of title | delivering shopper delight / |
| Statement of responsibility, etc. | Constant Berkhout. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | Philadelphia ; |
| -- | New Delhi : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 277 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Shopper happiness.<br/>Ch. 1. Delivering shopper happiness --<br/>Pt. 2. Shoppers are people.<br/>Ch. 2. The myth of impulse purchasing.<br/>Ch. 3. Tapping into irrational shopper behaviour.<br/>Ch. 4. Understanding the shopper brain through neuroresearch --<br/>Pt. 3. Channel choices.<br/>Ch. 5. Channel preference: the future of the hypermarket channel.<br/>Ch. 6. What the shopper whats from online shopping channels --<br/>Pt. 4. Fact-driven decision making.<br/>Ch. 7. Getting your assortment right.<br/>Ch. 8. Really making loyalty card programmes work.<br/>Ch. 9. Making big data digestible --<br/>Pt. 5. In-store execution.<br/>Ch. 10. The unstoppable growth of private labels and opportunities for A-brands.<br/>Ch. 11. The unexplainable effect of music.<br/>Ch. 12. Can scents work wonders?.<br/>Ch. 13. Self-scanning is more than savings --<br/>Pt. 6. Organizational development.<br/>Ch. 14. The birth of category management.<br/>Ch. 15. True customer understanding.<br/>Ch. 16. Shopper marketing: new phase of trade marketing --<br/>Pt. 7. Embracing the shopper.<br/>Ch. 17. Retailers in action to increase shopper happiness. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and manuals. Retail Marketing Strategy makes the information available to drive new ways of thinking and make retail practice more agile for everyone.<br/><br/>Outlining the five key capabilities required for retail excellence, namely in-store execution; organizational development; fact-driven decision making; multi-channel operations, and understanding customers, Retail Marketing Strategy answers some of the most difficult questions in retail including how to innovate to develop new ways to interact with customers across multiple channels, and how to replicate online success stories from other sectors. Practical steps are put forward for collating and interpreting the data generated in shopper activity, helping to make sense of trends and build effective strategy. Guidance is based throughout on neuromarketing research, providing a clear framework for building in experiential elements such as scent or music into the retail environment to really engage with consumers on an emotional level.<br/><br/>If you are a marketing, branding or supply chain professional working in retail seeking straightforward and research-driven techniques for building lasting customer loyalty, or you are responsible for driving retail strategy in your organization, let Retail Marketing Strategy be your guide. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and manuals. Retail Marketing Strategy makes the information available to drive new ways of thinking and make retail practice more agile for everyone. Taking in five key capabilities required for retail excellence, namely in-store execution; organizational development; fact-driven decision making; multi-channel operations, and understanding customers, Retail Marketing Strategy answers some of the most difficult questions in retail including how to innovate to develop new ways to interact with customers across multiple channels, and how to replicate online success stories from other sectors. Practical steps are put forward for collating and interpreting the data generated in shopper activity, helping to make sense of trends and build effective strategy. Guidance is based throughout on neuromarketing research, providing a clear framework for building in experiential elements such as scent or music into the retail environment to really engage with consumers on an emotional level. If you are a marketing, branding or supply chain professional working in retail seeking straightforward and research-driven techniques for building lasting customer loyalty, or you are responsible for driving retail strategy in your organization, let Retail Marketing Strategy be your guide"-- |
| Assigning source | Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Retail trade |
| 9 (RLIN) | 437 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 36 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| 9 (RLIN) | 438 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| 952 ## - Items | |
| -- | 1714 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 11/10/2018 | 2 | 658.8 BER ret | 13/10/2020 | 05/10/2020 | 11/10/2018 | Books |