MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04083nam a2200301 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200302153413.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170629s2007 nyu 001 | eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781586485733 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MIUC |
| Language of cataloging |
eng |
| Transcribing agency |
MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
324.973 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
3358 |
| Personal name |
Westen, Drew, |
| Dates associated with a name |
1959- |
| 952 ## - Items |
|---|
| Itemnumber |
1710 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The political brain : |
| Remainder of title |
the role of emotion in deciding the fate of the nation / |
| Statement of responsibility, etc. |
Drew Westen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
PublicAffairs, |
| Date of publication, distribution, etc. |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 475 p. ; |
| Dimensions |
21 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Pt. 1. Mind, Brain, and Emotion in Politics -- <br/>Ch. 1. Winning States of Mind -- <br/>Ch. 2. Rational Minds, Irrational Campaigns -- <br/>Ch. 3. The Evolution of the Passionate Brain -- <br/>Ch. 4. The Emotions Behind the Curtain -- <br/>Ch. 5. Special Interests in Mind -- <br/>Ch. 6. Trickle-up Politics -- <br/>Pt. 2. A Blueprint for Emotionally Compelling Campaigns -- <br/>Ch. 7. Writing An Emotional Constitution -- <br/>Ch. 8. Abortion and Ambivalence -- <br/>Ch. 9. Gunning for Common Ground -- <br/>Ch. 10. Racial Consciousness and Unconsciousness -- <br/>Ch. 11. Death and Taxes -- <br/>Ch. 12. Hope, Inspiration, and Political Intelligence -- <br/>Ch. 13. Positively Negative -- <br/>Ch. 14. Terror Networks -- <br/>Ch. 15. Civil and Uncivil Unions. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists—and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on "the issues," they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Roosevelt—and only one Republican has failed in that quest.<br/><br/>In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions.<br/><br/>Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said—or could have said—in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years—such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how… |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
914 |
| Topical term or geographic name entry element |
Presidents |
| Geographic subdivision |
United States |
| General subdivision |
Election |
| -- |
Psychological aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
526 |
| Topical term or geographic name entry element |
Political campaigns |
| Geographic subdivision |
United States |
| General subdivision |
Psychological aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
3135 |
| Topical term or geographic name entry element |
Voting |
| Geographic subdivision |
United States |
| General subdivision |
Psychological aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
1930 |
| Topical term or geographic name entry element |
Political parties |
| Geographic subdivision |
United States |
| Form subdivision |
Platforms |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
2299 |
| Topical term or geographic name entry element |
Political psychology |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
75 |
| Topical term or geographic name entry element |
Emotions |
| General subdivision |
Political aspect |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| 9 (RLIN) |
614 |
| Geographic name |
United States |
| General subdivision |
Politics and government |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
