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Beyond buzz : (Record no. 1385)

MARC details
000 -LEADER
fixed length control field	02243nam a2200241 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field	MIUC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20200302155607.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	170629s2007 nyua b 001 \| eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780814416754
040 ## - CATALOGING SOURCE
Original cataloging agency	MIUC
Language of cataloging	eng
Transcribing agency	MIUC
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN)	3363
Personal name	Kelly, Lois,
Dates associated with a name	1955-
952 ## - Items
Itemnumber	1708
245 10 - TITLE STATEMENT
Title	Beyond buzz :
Remainder of title	the next generation of word-of-mouth marketing /
Statement of responsibility, etc.	Lois Kelly.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	AMACOM,
Date of publication, distribution, etc.	2007.
300 ## - PHYSICAL DESCRIPTION
Extent	x, 228 p. :
Other physical details	ill. b&w ;
Dimensions	24 cm.
336 ## - CONTENT TYPE
Source	rdacontent
Content type term	text
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Introduction -- <br/>Ch. 1. Enough with the marketing blah blah blah-let's talk about something interesting -- <br/>Ch. 2. Make meaning, not buzz -- <br/>Ch. 3. Have a fresh point of view (or several) -- <br/>Ch. 4. Listen up: Seven ways to uncover talk-worthy ideas -- <br/>Ch. 5. Nine themes that always get people -- <br/>Ch. 6. Straight talk: Talk like you talk, talk like you mean it, talk in these ten new ways -- <br/>Ch. 7. Shift to a conversational marketing mind-set -- <br/>Ch. 8. Building a "talk" culture -- <br/>Ch. 9. Be more interesting-conversations, passion, and honest point of view.
520 ## - SUMMARY, ETC.
Summary, etc.	It's official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message -- because without it, even the loudest buzz will soon die down. Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation.<br/><br/>Filled with insightful examples of conversational marketing at work, Beyond Buzz gives readers the tools and inspiration they need to create an effective and interesting conversational theme that will engage their customers and take their marketing to a whole new level.<br/><br/>Without the right message in place, word of mouth marketing will never live up to its promise. This innovative and practical book shows readers how to ignite people's interest...and generate much more than buzz.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	2866
Topical term or geographic name entry element	Communication in marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	36
Topical term or geographic name entry element	Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			Marbella International University Centre	Marbella International University Centre	Library	11/10/2018		658.8 KEL bey	11/10/2018	11/10/2018	Books