Buyer personas : (Record no. 1373)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03383nam a2200241 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200303140546.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141212s2015 nju 001 | eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118961506 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3388 |
| Personal name | Revella, Adele |
| 952 ## - Items | |
| Itemnumber | 1696 |
| 245 10 - TITLE STATEMENT | |
| Title | Buyer personas : |
| Remainder of title | how to gain insight into your customer's expectations, align your marketing strategies, and win more business / |
| Statement of responsibility, etc. | Adele Revella. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 215 p. ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: Listen First, Then Speak -- <br/>Pt. 1. Understanding the Art and Science of Buyer Personas -- <br/>Ch. 1. Understand Buying Decisions and the People Who Make Them -- <br/>Ch. 2. Focus on the Insights That Guide Marketing Decisions -- <br/>Ch. 3. Decide How You Will Discover Buyer Persona Insights -- <br/>Pt. 2. Interviewing for Buying Insights -- <br/>Ch. 4. Gain Permission and Schedule Buyer Interviews -- <br/>Ch. 5. Conduct Probing Buyer Interviews -- <br/>Ch. 6. Mine Your Interviews for Buying Insights -- <br/>Ch. 7. Determine How Many Buyer Personas You Need -- <br/>Pt. 3. Aligning Your Strategies to Win More Business -- <br/>Ch. 8. Decide What to Say to Buyers -- <br/>Ch. 9. Design Marketing Activities to Enable Your Buyer's Journey -- <br/>Ch. 10. Align Sales and Marketing to Help Buyers Decide -- <br/>Ch. 11. Start Small, with an Eye to the Future. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | See your offering through the buyer's eyes for more effective marketing.<br/><br/>Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance.<br/><br/>Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert.<br/><br/>- Learn who buys what, and why<br/>- Understand your buyer's goals and how you can address them<br/>- Tailor your marketing activities to your buyer's expectations<br/>- See the purchase through the customer's eyes.<br/><br/>A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years – but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 438 |
| Topical term or geographic name entry element | Consumer behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36 |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 10/10/2018 | 2 | 1 | 658.8342 REV buy | 14/06/2019 | 10/04/2019 | 10/10/2018 | Books |