Political marketing : (Record no. 1372)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02407nam a2200301 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200303142115.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170621s2013 caua 001 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780857025814 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 324.7 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3389 |
| Personal name | Ormrod, Robert |
| 952 ## - Items | |
| Itemnumber | 1695 |
| 245 10 - TITLE STATEMENT | |
| Title | Political marketing : |
| Remainder of title | theory and concepts / |
| Statement of responsibility, etc. | Robert P. Ormrod, Stephan C. Henneberg and Nicholas J. O'Shaughnessy. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles, etc. : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 209 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 25 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 490 1# - SERIES STATEMENT | |
| Series statement | Advanced marketing series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Introduction -- <br/>Pt. 1. Theoretical Issues in Political Marketing -- <br/>Ch. 2. Defining Political Marketing -- <br/>Ch. 3. Theories and Concepts in Political Marketing -- <br/>Ch. 4. The Triadic Interaction Model of Political Exchange -- <br/>Ch. 5. Critical Perspectives on Political Marketing -- <br/>Ch. 6. Political Marketing and Theories of Democracy -- <br/>Ch. 7. The Ethics of Political Marketing -- <br/>Pt. 2. Conceptual Issues in Political Marketing -- <br/>Ch. 8. Political Relationship Marketing -- <br/>Ch. 9. Strategic Political Postures -- <br/>Ch. 10. Political Market Orientation -- <br/>Ch. 11. Political Marketing Strategy and Party Organizational Structure -- <br/>Ch. 12. Symbolism in Political Marketing -- <br/>Ch. 13. Conclusion: Research Agendas for Political Marketing and Political Marketing Management. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 525 |
| Topical term or geographic name entry element | Campaign management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 526 |
| Topical term or geographic name entry element | Political campaigns |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36 |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Political aspects |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 3390 |
| Personal name | Henneberg, Stephan C. M. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 3391 |
| Personal name | O'Shaughnessy, Nicholas J., |
| Dates associated with a name | 1954- |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| 9 (RLIN) | 3392 |
| Uniform title | Advanced marketing series |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 10/10/2018 | 2 | 4 | 324.7 ORM pol | 07/06/2021 | 25/01/2021 | 10/10/2018 | Books |