Social marketing : (Record no. 1370)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02219nam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200303144753.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170620s2014 enka 001 | eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415683739 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3394 |
| Personal name | Hastings, Gerard |
| 952 ## - Items | |
| Itemnumber | 1693 |
| 245 10 - TITLE STATEMENT | |
| Title | Social marketing : |
| Remainder of title | from tunes to symphonies / |
| Statement of responsibility, etc. | Gerard Hastings and Christine Domegan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 526 p. : |
| Other physical details | ill. col. and b&w ; |
| Dimensions | 26 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface: Of tunes and symphonies --<br/>Ch. 1. If it works for Coca-Cola -- <br/>Ch. 2. Social marketing principles -- <br/>Ch. 3. The shoulders of giants -- <br/>Ch. 4. Making it happen - the toolbox -- <br/>Ch. 5. Research and the art of storytelling -- <br/>Ch. 6. Only connect -- <br/>Ch. 7. Competitive analysis -- <br/>Ch. 8. Critical marketing -- <br/>Ch. 9. Ethical issues -- <br/>Ch. 10. The big picture – systems social marketing -- <br/>Afterword: A call to action -- <br/>Appendix: Foreword to "The marketing matrix" -- <br/>Case studies. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs. This popular introductory textbook has been updated to provide greater depth on marketing theory, more on branding, co-creation of value, Community Based Prevention Marketing (CBPM) and the vital role of critical thinking. In addition, the communications chapter is extended and radically updated to include much more on digital media. The rise of corporate social responsibility is also critically analysed. The subject of social marketing is brought to life with the integration of case studies from across the world to provide a textbook which is required reading for students at advanced undergraduate and postgraduate levels. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 944 |
| Topical term or geographic name entry element | Social marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 3395 |
| Topical term or geographic name entry element | Behavior modification |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 3396 |
| Personal name | Domegan, Christine |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 10/10/2018 | 658.8 HAS soc | 10/10/2018 | 10/10/2018 | Books |