Political marketing : (Record no. 1368)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02752nam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200303150822.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170619s2014 enka 001 | eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415632072 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 324.7 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3398 |
| Personal name | Lees-Marshment, Jennifer |
| 952 ## - Items | |
| Itemnumber | 1691 |
| 245 10 - TITLE STATEMENT | |
| Title | Political marketing : |
| Remainder of title | principles and applications / |
| Statement of responsibility, etc. | Jennifer Lees-Marshment. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 273 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 25 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Introduction to political marketing -- <br/>Ch. 2. Political strategy -- <br/>Ch. 3. Political market research -- <br/>Ch. 4. Political branding -- <br/>Ch. 5. Internal political marketing -- <br/>Ch. 6. Static political marketing communication -- <br/>Ch. 7. Relational and interactive political marketing communication -- <br/>Ch. 8. Political delivery marketing -- <br/>Ch. 9. Political marketing and democracy. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future.<br/><br/>Features and benefits of the second edition:<br/>- New chapters on political branding and delivery marketing;<br/>- Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations;<br/>- Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and<br/>- Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions.<br/><br/>Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics.<br/><br/>This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 525 |
| Topical term or geographic name entry element | Campaign management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 526 |
| Topical term or geographic name entry element | Political campaigns |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36 |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Political aspects |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 10/10/2018 | 2 | 2 | 324.7 LEE pol | 07/06/2021 | 25/01/2021 | 10/10/2018 | Books |