Marketing for hospitality and tourism / (Record no. 1365)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02874nam a2200277 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200303160013.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170616s2010 maua 001 | eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132453134 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.804 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 38 |
| Personal name | Kotler, Philip |
| 952 ## - Items | |
| Itemnumber | 1688 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing for hospitality and tourism / |
| Statement of responsibility, etc. | Philip Kotler, John T. Bowen, James C. Makens. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed., international ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, etc. : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 683 p. : |
| Other physical details | ill. col. ; |
| Dimensions | 29 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Understanding the hospitality and tourism marketing process -- <br/>Ch. 1. Introduction: Marketing for hospitality and tourism -- <br/>Ch. 2. Service characteristics of hospitality and tourism marketing -- <br/>Ch. 3. The role of marketing in strategic planning -- <br/>Pt. 2. Developing hospitality and tourism marketing opportunities and strategies -- <br/>Ch. 4. The marketing environment -- <br/>Ch. 5. Marketing information systems and marketing research -- <br/>Ch. 6. Consumer markets and consumer buying behavior -- <br/>Ch. 7. Organizational buyer behavior of group market -- <br/>Ch. 8. Market segmentation, targeting, and positioning -- <br/>Pt. 3. Developing the hospitality and tourism marketing mix -- <br/>Ch. 9. Designing and managing products -- <br/>Ch. 10. Internal marketing -- <br/>Ch. 11. Pricing products: pricing considerations, approaches, and strategy -- <br/>Ch. 12. Distribution channels -- <br/>Ch. 13. Promoting products: communication and promotion policy and advertising -- <br/>Ch. 14. Promoting products: public relations and sales promotion -- <br/>Ch. 15. Professional sales -- <br/>Ch. 16. Direct and online marketing: building customer relationships -- <br/>Pt. 4. Managing hospitality and tourism marketing -- <br/>Ch. 17. Destination marketing -- <br/>Ch. 18. Next year's marketing plan -- <br/>Appendixes -- <br/>Case studies. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The most widely used Hospitality marketing text-this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book's position as the definitive source for information on hospitality marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 3404 |
| Topical term or geographic name entry element | Hospitality industry |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 211 |
| Topical term or geographic name entry element | Tourism |
| General subdivision | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 3405 |
| Personal name | Bowen, John |
| Dates associated with a name | 1948- |
| Fuller form of name | (John T.), |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 3406 |
| Personal name | Makens, James C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 10/10/2018 | 647.940688 KOT mar | 10/10/2018 | 10/10/2018 | Books |