Brand desire : (Record no. 1364)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02768nam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200305085309.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170715s2016 enka 001 | eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781472936233 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3407 |
| Personal name | Ind, Nicholas |
| 952 ## - Items | |
| Itemnumber | 1687 |
| 245 10 - TITLE STATEMENT | |
| Title | Brand desire : |
| Remainder of title | how to create consumer involvement and inspiration / |
| Statement of responsibility, etc. | Nicholas Ind and Oriol Iglesias. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London, etc. : |
| Name of publisher, distributor, etc. | Bloomsbury, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 183 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to Part 1: Understanding brand desire -- <br/>Ch. 1. The foundations of brand desire -- <br/>Ch. 2. Why desire matters -- <br/>Introduction to Part 2: Building brand desire -- <br/>Ch. 3. Principles -- <br/>Ch. 4. Participation -- <br/>Ch. 5. Leadership and culture -- <br/>Ch. 6. Storytelling -- <br/>Ch. 7. Experience -- <br/>Ch. 8. Innovation -- <br/>Ch. 9. Managing brand desire. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees.<br/><br/>However, desire doesn't just happen. Brands need to nurture it by offering both security and surprise. This isn't just about marketing, but rather a reflection of an organization-wide culture and perspective. <br/><br/>Using international case studies, Brand Desire explains how companies can engage customers emotionally and create value for them. Managers can successfully build and maintain brand desire through specific strategies and tools, such as:<br/>- promoting a principles-driven organization that is grounded in its heritage and distinctive competences;<br/>- creating a supportive culture that encourages the active participation of people in brand development;<br/>- providing an opportunity for people to communicate more with each other and to encourage socialization through communities and events; and<br/>- offering outstanding experiences: being consistent in delivery, from first communications through to after-sales service and support.<br/><br/>In a crowded sales environment, brand desire can elevate any product or service so that it stands out from the crowd - and stays there. Brand Desire demonstrates how desirable brands are about desirable experiences, and shows what companies can do to maximize those experiences for their customers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 23 |
| Topical term or geographic name entry element | Production management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 707 |
| Topical term or geographic name entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 841 |
| Topical term or geographic name entry element | Customer relations |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3408 |
| Relator code | aut |
| Personal name | Iglesias, Oriol |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 10/10/2018 | 5 | 3 | 658.82 IND bra | 31/10/2019 | 07/10/2019 | 10/10/2018 | Books |