Neuromarketing : (Record no. 1361)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03011nam a2200289 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200305094123.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170614s2007 tnua 000 | eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781595551351 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3413 |
| Personal name | Renvoisé, Patrick |
| 952 ## - Items | |
| Itemnumber | 1684 |
| 245 10 - TITLE STATEMENT | |
| Title | Neuromarketing : |
| Remainder of title | understanding the "buy button" in your customer's brain / |
| Statement of responsibility, etc. | Patrick Renvoisé and Christophe Morin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Nashville, etc. : |
| Name of publisher, distributor, etc. | Thomas Nelson, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 244 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 22 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Three brains, one decision-maker -- <br/>Ch. 2. The only six stimuli that speak to the old brain -- <br/>Ch. 3. The methodology: four steps to success -- <br/>Ch. 4. Step 1: diagnose the pain -- <br/>Ch. 5. Step 2: differentiate your claims -- <br/>Ch. 6. Step 3: demonstrate the gain -- <br/>Ch. 7. Step 4: deliver to the old brain -- <br/>Ch. 8. The first message building block: grabbers -- <br/>Ch. 9. Message building block #2: big picture -- <br/>Ch. 10. Message building block #3: claims -- <br/>Ch. 11. Message building block #4: proofs of gain -- <br/>Ch. 12. Message building block #5: handling objections -- <br/>Ch. 13. Message building block #6: the close -- <br/>Ch. 14. The first impact booster: wording with you -- <br/>Ch. 15. Impact booster #2: your credibility -- <br/>Ch. 16. Impact booster #3: contrast -- <br/>Ch. 17. Impact booster #4: emotion -- <br/>Ch. 18. Impact booster #5: learning styles -- <br/>Ch. 19. Impact booster #6: stories -- <br/>Ch. 20. Impact booster #7: less is more -- <br/>Conclusion: Marketing is dead; long live neuromarketing -- <br/>Selling to the old brain in everyday life. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Because people are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.<br/><br/>Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as:<br/><br/>- The 6 stimuli that always trigger a response<br/>- The 4 steps to align content and delivery of your message<br/>- The 6 message building blocks to address the "old brain"<br/>- The 7 powerful impact boosters to set your delivery apart from the rest.<br/><br/>Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1358 |
| Topical term or geographic name entry element | Neuromarketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36 |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Psychological aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 3414 |
| Topical term or geographic name entry element | Consumers' preferences |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 45 |
| Topical term or geographic name entry element | Neuropsychology |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 109 |
| Topical term or geographic name entry element | Consumers |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3415 |
| Personal name | Morin, Christophe |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 10/10/2018 | 2 | 658.8001 REN neu | 21/01/2021 | 14/01/2021 | 10/10/2018 | Books |