International marketing / (Record no. 1359)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03102nam a2200289 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230201144724.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170613s2016 nyua 001 | eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259253065 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| 952 ## - Items | |
| Itemnumber | 1682 |
| 245 00 - TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc. | Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventeenth edition, international ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill Education, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvi, 662 p. : |
| Other physical details | ill. col. ; |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. An overview -- <br/>Ch. 1. The scope and challenge of international marketing -- <br/>Ch. 2. The dynamic environment of international trade -- <br/>Pt. 2. The cultural environment of global markets -- <br/>Ch. 3. History and geography; the foundations of culture -- <br/>Ch. 4. Cultural dynamics in assessing global markets -- <br/>Ch. 5. Culture, management style, and business systems -- <br/>Ch. 6. The political environment: a critical concern -- <br/>Ch. 7. The international legal environment: playing by the rules -- <br/>Pt. 3. Assessing global market opportunities -- <br/>Ch. 8. Developing a global vision through marketing research -- <br/>Ch. 9. Economic development and the Americas -- <br/>Ch. 10. Europe, Africa, and the Middle East -- <br/>Ch. 11. The Asia Pacific Region -- <br/>Pt. 4. Developing global marketing strategies -- <br/>Ch. 12. Global marketing management: planning and organization -- <br/>Ch. 13. Products and services for consumers -- <br/>Ch. 14. Products and services for businesses -- <br/>Ch. 15. International marketing channels -- <br/>Ch. 16. Integrated marketing communications and international advertising -- <br/>Ch. 17. Personal selling and sales management -- <br/>Ch. 18. Pricing for international markets -- <br/>Pt. 5. Implementing global marketing strategies -- <br/>Ch. 19. Inventive negotiations with international customers, partners, and regulators -- <br/>Pt. 6. Supplementary material -- <br/>The country notebook -- <br/>Cases. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets, updated teaching resources, and new learning tools including McGraw-Hill's Connect with its adaptive SmartBook that lets instructors assign textbook readings and incentivize students' engagement with course content. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 3419 |
| Topical term or geographic name entry element | Export marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 233 |
| Topical term or geographic name entry element | International business enterprises |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 3421 |
| Personal name | Cateora, Philip R. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 3422 |
| Personal name | Gilly, Mary C. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 3424 |
| Personal name | Graham, John L. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 3423 |
| Personal name | Money, R. Bruce |
| Fuller form of name | (Richard Bruce) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 10/10/2018 | 2 | 658.84 INT int | 25/02/2022 | 23/02/2022 | 10/10/2018 | Books |