Global marketing : (Record no. 1342)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01909nam a2200241 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200306145947.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170605s2015 caua 001 | eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781446252642 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3472 |
| Personal name | Farrell, Carlyle |
| 952 ## - Items | |
| Itemnumber | 1665 |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing : |
| Remainder of title | practical insights & international analysis/ |
| Statement of responsibility, etc. | Carlyle Farrell. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles, etc. : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 347 p. : |
| Other physical details | ill. col. ; |
| Dimensions | 27 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Global Marketing Explained -- <br/>Ch. 2. The Cultural Environment -- <br/>Ch. 3. Economic and Financial Environments -- <br/>Ch. 4. Political and Legal Environments -- <br/>Ch. 5. Trade and Protectionism -- <br/>Ch. 6. Researching Global Markets -- <br/>Ch. 7. Selecting Foreign Markets -- <br/>Ch. 8. Entering Foreign Markets -- <br/>Ch. 9. Global Products and Services -- <br/>Ch. 10. Global Distribution Strategies -- <br/>Ch. 11. Global Pricing Strategies -- <br/>Ch. 12. Global Communication and Sales Strategies -- <br/>Ch. 13. Global Marketing Strategy and Implementation -- <br/>Ch. 14. The Marketing Strategies of Emerging Market MNEs -- <br/>Ch. 15.The Future of Global Marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals.<br/><br/>Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 3419 |
| Topical term or geographic name entry element | Export marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36 |
| Topical term or geographic name entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 565 |
| Topical term or geographic name entry element | International trade |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 10/10/2018 | 658.84 FAR glo | 10/10/2018 | 10/10/2018 | Books |