Advertising & promotion / (Record no. 1341)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02226nam a2200289 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200306151230.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140409s2015 cauaf 001 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781446280720 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3473 |
| Personal name | Hackley, Christopher E. |
| 952 ## - Items | |
| Itemnumber | 1664 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising & promotion / |
| Statement of responsibility, etc. | Chris Hackley and Rungpaka Amy Hackley. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Advertising and promotion. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles, etc. : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 326 p., [16] p. of plates : |
| Other physical details | ill. (some color) ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Introducing advertising and promotion -- <br/>Ch. 2. Theorising advertising -- <br/>Ch. 3. The brand and integrated marketing communications planning -- <br/>Ch. 4. Advertising agencies - organising creative work -- <br/>Ch. 5. Strategy and creativity -- <br/>Ch. 6. Promotional media in the digital age -- <br/>Ch. 7. Non-advertising promotion -- <br/>Ch. 8. International advertising -- <br/>Ch. 9. Advertising and promotion - ethics and regulation -- <br/>Ch. 10. Research in advertising. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This textbook introduces the key concepts, methods and issues within advertising and promotion for students taking courses on the subject at universities and colleges. <br/><br/>It offers first-hand examples gathered from leading international advertising agencies and brand campaigns, and it is told from the perspective of the agency to give a fun and creative insider view which helps the reader to think beyond the client position and understand what it might be like working within an ad agency. <br/><br/>The authors draw not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology to offer a rounded and critical perspective on the subject for those looking to achieve high grades and understand advertising as social phenomenon in addition to its business function and purpose. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1343 |
| Topical term or geographic name entry element | Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1343 |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Social aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2865 |
| Topical term or geographic name entry element | Sales promotion |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1343 |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Brand name products |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 3474 |
| Personal name | Hackley, Rungpaka Amy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 10/10/2018 | 4 | 2 | 659.1 HAC adv | 27/10/2021 | 07/10/2021 | 10/10/2018 | Books |