Business-to-business marketing / (Record no. 1340)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02477nam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200306153730.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170605s2017 caua 001 | eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781473973442 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.804 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 40 |
| Personal name | Brennan, Ross |
| 952 ## - Items | |
| Itemnumber | 1663 |
| 245 10 - TITLE STATEMENT | |
| Title | Business-to-business marketing / |
| Statement of responsibility, etc. | Ross Brennan, Louise Canning, Raymond McDowell. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles, etc. : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 391 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Fundamentals of Business-to-Business Marketing -- <br/>Ch. 1. Business-to-Business Markets and Marketing -- <br/>Ch. 2. Buyer Behaviour -- <br/>Ch. 3. Inter-Firm Relationships and Networks -- <br/>Pt. 2. Business-to-Business Marketing Analysis and Strategy -- <br/>Ch. 4. Responsible Business-to-Business Strategy -- <br/>Ch. 5. Researching Business-to-Business Markets -- <br/>Ch. 6. Business Market Segmentation -- <br/>Pt. 3. Communicating and Interacting with Customers -- <br/>Ch. 7. Market Communication -- <br/>Ch. 8. Relationship Communication -- <br/>Ch. 9. Relationship Portfolios and Key Account Management -- <br/>Pt. 4. Managing Marketing Processes -- <br/>Ch. 10. Managing Product Offerings -- <br/>Ch. 11. Routes to Market -- <br/>Ch. 12. Price-Setting in Business-to-Business Markets. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Taking in both European and US approaches to form a balanced, global-minded text and covering both the theory and practice of global business-to-business marketing, the new Fourth Edition:<br/><br/>- Includes new coverage of digital and social media marketing in the B2B environment, to reflect online developments<br/><br/>- Is updated to reflect the effects and impact of global changes such as the legally binding deal signed at the Paris Climate Conference (Dec. 2015)<br/><br/>- Includes new 'scenario' boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles.<br/><br/>The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, tutor guide sample exam questions, SAGE journal articles, quizzes, web links and selected author videos to make the examples in each chapter come to life. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 3475 |
| Topical term or geographic name entry element | Industrial marketing |
| Form subdivision | Case studies |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 3476 |
| Personal name | Canning, Louise |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 3477 |
| Personal name | McDowell, Raymond |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 10/10/2018 | 1 | 658.804 BRE bus | 05/11/2020 | 30/10/2020 | 10/10/2018 | Books |