MARC details
| 000 -LEADER |
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| fixed length control field |
03505nam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20200309090707.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
170605s2016 caua 001 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781473904019 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MIUC |
| Language of cataloging |
eng |
| Transcribing agency |
MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8001 |
| 952 ## - Items |
|---|
| Itemnumber |
1662 |
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing theory : |
| Remainder of title |
a student text / |
| Statement of responsibility, etc. |
edited by Michael J. Baker & Michael Saren. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Los Angeles, etc. : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 520 p. : |
| Other physical details |
ill. b&w ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Pt. 1. |
| Title |
Overview of marketing theory -- |
| Miscellaneous information |
Ch. 1. |
| Title |
Marketing: philosophy or function? / |
| Statement of responsibility |
Michael J. Baker -- |
| Miscellaneous information |
Ch. 2. |
| Title |
Marketing theory / |
| Statement of responsibility |
Michael Saren -- |
| Miscellaneous information |
Ch. 3. |
| Title |
A history of historical research in marketing / |
| Statement of responsibility |
D. G. Brian Jones and Mark Tadajewski -- |
| Miscellaneous information |
Ch. 4. |
| Title |
A history of historical research in marketing / |
| Statement of responsibility |
Patrick E. Murphy and Kelly D. Martin -- |
| Miscellaneous information |
Pt. 2. |
| Title |
Disciplinary underpinnings of marketing theory -- |
| Miscellaneous information |
Ch. 5. |
| Title |
The economics basis of marketing / |
| Statement of responsibility |
Richard J. Varey -- |
| Miscellaneous information |
Ch. 6. |
| Title |
The psychological basis of marketing / |
| Statement of responsibility |
Allan J. Kimmel -- |
| Miscellaneous information |
Ch. 7. |
| Title |
The sociological basis of marketing / |
| Statement of responsibility |
Kjell Gronhaug and Ingeborg Astrid Kleppe -- |
| Miscellaneous information |
Ch. 8. |
| Title |
Cultural Aspects of Marketing / |
| Statement of responsibility |
Kam-hon Lee and Cass Shum -- |
| Miscellaneous information |
Pt. 3. |
| Title |
Theories of Marketing Management and Strategy -- |
| Miscellaneous information |
Ch. 9. |
| Title |
The Marketing Mix: A Helicopter View / |
| Statement of responsibility |
Walter van Waterschoot, Thomas Foscht, Marion Brandstaetter and Andreas B. Eisingerich -- |
| Miscellaneous information |
Ch. 10. |
| Title |
Marketing Strategy / |
| Statement of responsibility |
Robin Wensley -- |
| Miscellaneous information |
Ch. 11. |
| Title |
Market Segmentation and Segment Strategy / |
| Statement of responsibility |
Sally Dibb and Lyndon Simkin -- |
| Miscellaneous information |
Pt. 4. |
| Title |
Theoretical Sub-Areas of Marketing -- |
| Miscellaneous information |
Ch. 12. |
| Title |
Consumer Behaviour / |
| Statement of responsibility |
Margaret K. Hogg and Rob Lawson -- |
| Miscellaneous information |
Ch. 13. |
| Title |
Marketing Communications in a Digital World / |
| Statement of responsibility |
Julia Wolny -- |
| Miscellaneous information |
Ch. 14. |
| Title |
Theories of Value and Brand Equity / |
| Statement of responsibility |
Mark S. Glynn and Roderick J. Brodie -- |
| Miscellaneous information |
Ch. 15. |
| Title |
Innovation and New Product Development / |
| Statement of responsibility |
Susan Hart -- |
| Miscellaneous information |
Ch. 16. |
| Title |
Relationships and Networks / |
| Statement of responsibility |
Kristian Möller -- |
| Miscellaneous information |
Ch. 17. |
| Title |
Theories of Retailing / |
| Statement of responsibility |
Christopher Moore and Stephen Doyle -- |
| Miscellaneous information |
Pt. 5. |
| Title |
Theories of service in marketing -- |
| Miscellaneous information |
Ch. 18. |
| Title |
The New Service Marketing / |
| Statement of responsibility |
Evert Gummesson -- |
| Miscellaneous information |
Ch. 19. |
| Title |
Service-Dominant Logic / |
| Statement of responsibility |
Stephen L. Vargo, Robert F. Lusch and Kaisa Koskela-Huotari -- |
| Miscellaneous information |
Pt. 6. |
| Title |
Marketing theory, society & the environment -- |
| Miscellaneous information |
Ch. 20. |
| Title |
Social Marketing Theory / |
| Statement of responsibility |
Sharyn Rundle-Thiele -- |
| Miscellaneous information |
Ch. 21. |
| Title |
Sustainable Marketing / |
| Statement of responsibility |
William E. Kilbourne and Anastasia Thyroff. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Uniquely providing a comprehensive overview in one place, Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. <br/><br/>In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart.<br/><br/>Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
36 |
| Topical term or geographic name entry element |
Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Relator code |
edt |
| 9 (RLIN) |
3478 |
| Personal name |
Baker, Michael J., |
| Dates associated with a name |
1935- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Relator code |
edt |
| 9 (RLIN) |
3479 |
| Personal name |
Saren, Michael |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
