Invisible influence : (Record no. 1337)

MARC details
000 -LEADER
fixed length control field 02932nam a2200277 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field MIUC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200309094418.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170602s2016 nyua 001 | eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781476759692
040 ## - CATALOGING SOURCE
Original cataloging agency MIUC
Language of cataloging eng
Transcribing agency MIUC
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.13
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 1422
Personal name Berger, Jonah
952 ## - Items
Itemnumber 1660
245 10 - TITLE STATEMENT
Title Invisible influence :
Remainder of title the hidden forces that shape behavior /
Inclusive dates Jonah Berger.
250 ## - EDITION STATEMENT
Edition statement First Simon & Schuster hardcover edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, etc. :
Name of publisher, distributor, etc. First Simon & Schuster,
Date of publication, distribution, etc. 2016.
300 ## - PHYSICAL DESCRIPTION
Extent vi, 264 p. :
Other physical details ill. b&w ;
Dimensions 22 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- <br/>Ch. 1. Monkey see, monkey do -- <br/>Ch. 2. A horse of a different color -- <br/>Ch. 3. Not if they're doing it -- <br/>Ch. 4. Similar but different -- <br/>Ch. 5. Come on baby, light my fire -- <br/>Conclusion: Putting social influence to work.
520 ## - SUMMARY, ETC.
Summary, etc. The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make–from what we buy, to the careers we choose, to what we eat–in this fascinating and groundbreaking work.<br/><br/>If you're like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.<br/><br/>Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have a startling impact on our judgments and decisions: our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same in both cases).<br/><br/>But social influence doesn't just lead us to do the same things as others. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom.<br/><br/>In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it–and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 3482
Topical term or geographic name entry element Social influence
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 126
Topical term or geographic name entry element Influence (Psychology)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 3395
Topical term or geographic name entry element Behavior modification
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 3483
Topical term or geographic name entry element Social choice
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Marbella International University Centre Marbella International University Centre Library 04/10/2018 2 2 302.13 BER inv 10/03/2021 20/10/2020 04/10/2018 Books


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