Pre-suasion : (Record no. 1308)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03503nam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200310151436.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170517s2016 nyua 001 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781501152054 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 153.85 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3528 |
| Personal name | Cialdini, Robert B. |
| 952 ## - Items | |
| Itemnumber | 1629 |
| 245 10 - TITLE STATEMENT | |
| Title | Pre-suasion : |
| Remainder of title | a revolutionary way to influence and persuade / |
| Statement of responsibility, etc. | Robert Cialdini. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Presuasion : |
| Remainder of title | a revolutionary way to influence and persuade |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First Simon & Schuster paperbacks export edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, etc. : |
| Name of publisher, distributor, etc. | First Simon & Schuster paperbacks, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 413 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Pre-suasion: the frontloading of attention -- <br/>Ch. 1. Pre-suasion: an introduction -- <br/>Ch. 2. Privileged moments -- <br/>Ch. 3. The importance of attention is importance -- <br/>Ch. 4. What's focal is causal -- <br/>Ch. 5. Commanders of attention 1: the attractors -- <br/>Ch. 6. Commanders of attention 2: the magnetizers -- <br/>Pt. 2. Processes: the role of association -- <br/>Ch. 7. The primacy of associations: I link, therefore I think -- <br/>Ch. 8. Persuasive geographies: all the right places, all the right traces -- <br/>Ch. 9. The mechanics of pre-suasion: causes, constraints, and correctives -- <br/>Pt. 3. The practices: the optimization of pre-suasion -- <br/>Ch. 10. Six main roads to change: broad boulevards as smart shortcuts -- <br/>Ch. 11. Unity 1: being together -- <br/>Ch. 12. Unity 2: acting together -- <br/>Ch. 13. Ethical use: a pre-pre-suasive consideration -- <br/>Ch. 14. Post-suasion: Aftereffects. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before that message is delivered.<br/><br/>What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This "privileged moment for change" prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change "minds" a pre-suader must also change "states of mind."<br/><br/>His first solo work in over thirty years, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini "all that's required is for a communicator to redirect the audience's focus of attention before a relevant action.<br/><br/>From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, "Yes." |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 126 |
| Topical term or geographic name entry element | Influence (Psychology) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 829 |
| Topical term or geographic name entry element | Persuasion (Psychology) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 03/10/2018 | 1 | 153.85 CIA pre | 02/10/2019 | 19/09/2019 | 03/10/2018 | Books |