Marketing communications / (Record no. 1304)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03164nam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240209090334.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170516s2015 enka 001 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781446259030 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3536 |
| Personal name | Egan, John, |
| Dates associated with a name | 1952- |
| 952 ## - Items | |
| Itemnumber | 1625 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications / |
| Statement of responsibility, etc. | John Egan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles, etc. : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 420 p. : |
| Other physical details | ill. col. ; |
| Dimensions | 27 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Marketing Communications: Past and Present -- <br/>Ch. 2. Marketing Communications Theory -- <br/>Ch. 3. Buying Behaviour -- <br/>Ch. 4. Image and Brand Management -- <br/>Ch. 5. Marketing Communications Planning -- <br/>Ch. 6. Understanding Marketing Research -- <br/>Ch. 7.Campaign Tactics and Management -- <br/>Ch. 8. Campaign Media and Media Planning -- <br/>Ch. 9. Advertising -- <br/>Ch. 10. Sales Promotion -- <br/>Ch. 11. Public Relations -- <br/>Ch. 12. Sponsorship and Product Placement -- <br/>Ch. 13. Direct and Digital Marketing -- <br/>Ch. 14. Personal Selling, Point-of-Sale and Supportive Communications -- <br/>Ch. 15. Integrated Marketing Communications -- <br/>Ch. 16. Internal Communications -- <br/>Ch. 17. Marketing Channels and Business-to Business Communications -- <br/>Ch. 18. Ethical Marketing and the Regulatory Environment -- <br/>Ch. 19. The Communications Industry -- <br/>Ch. 20. Global Marketing Communications -- <br/>Ch. 21. The Changing Face of Marketing Communications. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury's gorilla drummer or the Budweiser Frogs? What do they say about the brand? How will you communicate your own marketing messages just as successfully?<br/>In this textbook, John Egan draws on years of both industry and academic experience to explain the why as well as the how of marketing communications. It covers all the essential topics that are relevant to your marketing communications course in a relatable and easy-to-read style. "Insight" boxes provide insight into some of the latest industry practices, and with engaging examples ranging from HSBC to James Bond, to the Arab Spring and One Direction, this textbook will not only provide you with a solid foundation for working "marcoms"; it will make your study fun along the way.<br/>For those looking to get ahead of their classmates and other job candidates, the textbook includes coverage of topical issues such as new technologies, ethical marketing and the regulatory environment to help you consider some of the cutting edge debates for assignments and future employment. There is also a companion website with additional study materials to help you go one further and stay ahead of the pack: study.sagepub.com/egan.<br/>This textbook is essential reading for all marketing communications courses at undergraduate and postgraduate levels as well as professional courses in Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2866 |
| Topical term or geographic name entry element | Communication in marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36 |
| Topical term or geographic name entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1343 |
| Topical term or geographic name entry element | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 28/09/2018 | 1 | 2 | 658.802 EGA mar 1304 | 28/01/2020 | 16/12/2019 | 28/09/2018 | Books |