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A dictionary of marketing / (Record no. 1228)

MARC details
000 -LEADER
fixed length control field	02296nam a2200253 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field	MIUC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20200205134509.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	170329s2016 enka f d 000 \| eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780198736424
040 ## - CATALOGING SOURCE
Original cataloging agency	MIUC
Language of cataloging	eng
Transcribing agency	MIUC
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8003
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN)	3045
Personal name	Doyle, Charles,
Dates associated with a name	1959-
952 ## - Items
Itemnumber	1548
245 12 - TITLE STATEMENT
Title	A dictionary of marketing /
Statement of responsibility, etc.	Charles Doyle.
250 ## - EDITION STATEMENT
Edition statement	Fourth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Oxford :
Name of publisher, distributor, etc.	Oxford University Press,
Date of publication, distribution, etc.	2016.
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 529 p. :
Other physical details	ill b&w ;
Dimensions	20 cm.
336 ## - CONTENT TYPE
Source	rdacontent
Content type term	text
490 1# - SERIES STATEMENT
Series statement	Oxford quick reference
520 ## - SUMMARY, ETC.
Summary, etc.	A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multimedia, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. <br/><br/>Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	36
Topical term or geographic name entry element	Marketing
Form subdivision	Dictionaries
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	36
Topical term or geographic name entry element	Marketing
Form subdivision	Terminology
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
9 (RLIN)	3046
Uniform title	Oxford quick reference
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Reference materials

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification		Not for loan	Marbella International University Centre	Marbella International University Centre	Library	25/09/2018		658.8003 DOY dic	27/03/2019	25/09/2018	Reference materials