Foundations of marketing / (Record no. 1149)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01052nam a2200145 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180924111302.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170131s2015 enka|||| |||| 001 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077167950 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 952 ## - Items | |
| Itemnumber | 1468 |
| 245 10 - TITLE STATEMENT | |
| Title | Foundations of marketing / |
| Statement of responsibility, etc. | John Fahy and David Jobber. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. The market-led organization.<br/>Ch. 1. The nature of marketing.<br/>Ch. 2. The global marketing environment.<br/>Ch. 3. Understanding customer behavior.<br/>Ch. 4. Marketing research and customer insights.<br/>Ch. 5. Market segmentation, targeting and positioning --<br/>Pt. 2. Creating customer value.<br/>Ch. 6. Value through products and brands.<br/>Ch. 7. Value through services, relationships and experiences.<br/>Ch. 8. Value through pricing --<br/>Pt. 3. Delivering and managing customer value.<br/>Ch. 9. Distribution: delivering customer value.<br/>Ch. 10. Integrated marketing communications: mass communications techniques.<br/>Ch. 11. Integrated marketing communications: direct communications.<br/>Ch. 12. Digital marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lost | Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 24/09/2018 | 1 | 658.8 FAH fou 1149 | 11/12/2018 | 11/12/2018 | 24/09/2018 | Books | Lost book |