Entrepreneurial marketing : (Record no. 1145)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01794nam a2200229 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200115145224.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170127s2000 inua|||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1557532168 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2884 |
| Personal name | Chaston, Ian |
| 952 ## - Items | |
| Itemnumber | 1464 |
| 245 10 - TITLE STATEMENT | |
| Title | Entrepreneurial marketing : |
| Remainder of title | competing by challenging convention / |
| Statement of responsibility, etc. | Ian Chaston. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Indiana : |
| Name of publisher, distributor, etc. | Ichor Business Books, |
| Date of publication, distribution, etc. | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 255 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Entrepreneurship and market conventions --<br/>Ch. 2. Understanding the conventional competitor --<br/>Ch. 3. Mapping the future --<br/>Ch. 4. Entrepreneurial promotion --<br/>Ch. 5. Entrepreneurial pricing and distribution --<br/>Ch. 6. Entrepreneurial new product development --<br/>Ch. 7. Time and process-based entrepreneurship --<br/>Ch. 8. Large-firm entrepreneurship --<br/>Ch. 9. Small-firm entrepreneurship --<br/>Ch. 10. Entrepreneurial service marketing --<br/>Ch. 11. Entrepreneurial public sector service provision --<br/>Ch. 12. Learning, knowledge platforms and networks. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The success of such individuals as Bill Gates, Richard Branson, Anita Roddick is based upon the simple principle of understanding how other organizations operate in the mark et - and then doing something completely different. This boo k shows how any individual can develop successful business s trategies by defining the conventions that exist in a market and then determining strategies for breaking with these conventions. This book is highly recommended for students and professionals who want an exciting, relevant, and innovative approach to management and marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36 |
| Topical term or geographic name entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 650 |
| Topical term or geographic name entry element | Entrepreneurship |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 24/09/2018 | 658.8 CHA ent 1145 | 24/09/2018 | 24/09/2018 | Books |