The experience economy / (Record no. 1141)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02519nam a2200277 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200115123409.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170123s2011 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781422161975 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.5 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2891 |
| Personal name | Pine, B. Joseph |
| 952 ## - Items | |
| Itemnumber | 1460 |
| 245 14 - TITLE STATEMENT | |
| Title | The experience economy / |
| Statement of responsibility, etc. | B. Joseph Pine II, James H. Gilmore. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Updated edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Harvard Business Review Press, |
| Date of publication, distribution, etc. | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 359 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 21 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: The experience economy: work is theatre & every business a stage. 1999. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preview to the updated edition: Beyond goods and services --<br/>Preview: Step right up --<br/>Ch. 1. Welcome to the experience economy --<br/>Ch. 2. Setting the stage --<br/>Ch. 3. The show must go on --<br/>Ch. 4. Get your act together --<br/>Ch. 5. Experiencing less sacrifice --<br/>Intermission: a refreshing experience --<br/>Ch. 6. Work is theatre --<br/>Ch. 7. Performing to form --<br/>Ch. 8. Now act your part --<br/>Ch. 9. The customer is the product --<br/>Ch. 10. Finding your role in the world --<br/>Encore: Exit, stage right. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.<br/><br/>And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable –and lucrative– impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?<br/><br/>Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples –including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others– to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 23 |
| Topical term or geographic name entry element | Production management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36 |
| Topical term or geographic name entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2892 |
| Topical term or geographic name entry element | Diversification in industry |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 2893 |
| Personal name | Gilmore, James H., |
| Dates associated with a name | 1959- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | 24/09/2018 | 658.5 PIN exp | 24/09/2018 | 24/09/2018 | Books |