Digital marketing strategy : (Record no. 1140)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02326nam a2200241 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200115122456.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170118s2016 enka 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749474706 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Relator code | edt |
| 9 (RLIN) | 2890 |
| Personal name | Kingsnorth, Simon |
| 952 ## - Items | |
| Itemnumber | 1459 |
| 245 10 - TITLE STATEMENT | |
| Title | Digital marketing strategy : |
| Remainder of title | an integrated approach to online marketing / |
| Statement of responsibility, etc. | Simon Kingsnorth. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London, etc. : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 324 p. : |
| Other physical details | ill. b&w. ; |
| Dimensions | 23 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- <br/>Ch. 1. What is digital marketing -- <br/>Ch. 2. Aligning with your business strategy -- <br/>Ch. 3. Barriers and consideration -- <br/>Ch. 4. Planning -- <br/>Ch. 5. Search engine optimization -- <br/>Ch. 6. Paid search -- <br/>Ch. 7. Display -- <br/>Ch. 8. Social media -- <br/>Ch. 9. User experience and transformation -- <br/>Ch. 10. CRM and retention -- <br/>Ch. 11. True personalization -- <br/>Ch. 12. Customer service -- <br/>Ch. 13. Content strategy -- <br/>Ch. 14. Analytics and reporting -- <br/>Ch. 15. Presenting your strategy. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.<br/><br/>Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 345 |
| Topical term or geographic name entry element | Electronic commerce |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 943 |
| Topical term or geographic name entry element | Internet marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 877 |
| Topical term or geographic name entry element | Strategic planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 24/09/2018 | 4 | 1 | 658.8 KIN dig | 26/04/2021 | 16/03/2021 | 24/09/2018 | Books |