The art of digital marketing : (Record no. 1139)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03017nam a2200229 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200115121640.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170118s2016 njua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119265702 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2889 |
| Personal name | Dodson, Ian |
| 952 ## - Items | |
| Itemnumber | 1458 |
| 245 14 - TITLE STATEMENT | |
| Title | The art of digital marketing : |
| Remainder of title | the definitive guide to creating strategic, targeted, and measurable online campaigns / |
| Statement of responsibility, etc. | Ian Dodson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 385 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. An introduction to digital marketing --<br/>Ch. 2. Search engine optimization --<br/>Ch. 3. Pay per click -- <br/>Ch. 4. Digital display advertising --<br/>Ch. 5. Email marketing --<br/>Ch. 6. Social media marketing (part 1) --<br/>Ch. 7. Social media marketing (part 2) --<br/>Ch. 8. Mobile marketing --<br/>Ch. 9. Analytics --<br/>Ch. 10. Strategy and Planning --<br/>Conclusion --<br/>Acknowledgments -- <br/>Glossary --<br/>Additional Resources. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The premier guide to digital marketing that works, and a solid framework for success.<br/><br/>The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels.<br/><br/>The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns.<br/><br/>- Get inside the customer's head with deep consumer research<br/>- Constantly improve your campaigns based on feedback and interactions<br/>- Integrate digital activities across channels, including traditional marketing<br/>- Build campaigns based on customer choice and control<br/><br/>Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 943 |
| Topical term or geographic name entry element | Internet marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 877 |
| Topical term or geographic name entry element | Strategic planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 24/09/2018 | 8 | 3 | 658.8 DOD art | 11/12/2023 | 22/11/2023 | 24/09/2018 | Books |