Entrepreneurial marketing : (Record no. 1134)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02271nam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200114144826.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170116s2016 enk 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781137500908 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2884 |
| Personal name | Chaston, Ian |
| 952 ## - Items | |
| Itemnumber | 1453 |
| 245 10 - TITLE STATEMENT | |
| Title | Entrepreneurial marketing : |
| Remainder of title | sustaining growth in all organisations / |
| Statement of responsibility, etc. | Ian Chaston. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Palgrave, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 388 p. ; |
| Other physical details | ill. b&w ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Entrepreneurship and Market Conventions -- <br/>Ch. 2. Understanding the Conventional Competitor -- <br/>Ch. 3. Planning and Visioning -- <br/>Ch. 4. Entrepreneurial Marketing Strategy -- <br/>Ch. 5. Identifying Entrepreneurial Opportunities -- <br/>Ch. 6. Entrepreneurial Competence -- <br/>Ch. 7. Innovation -- <br/>Ch. 8. Technology -- <br/>Ch. 9. Entrepreneurial Promotion -- <br/>Ch. 10. Online Promotion -- <br/>Ch. 11. Social Media -- <br/>Ch. 12. Blogs, Tweets and Apps -- <br/>Ch. 13. Entrepreneurial Pricing and Distribution -- <br/>Ch. 14. Entrepreneurial Service Marketing -- <br/>Ch. 15. B2B Marketing -- <br/>Ch. 16. Small Firm Entrepreneurship -- <br/>Ch. 17. Public Sector. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | It is increasingly apparent that most firms succeed because they are willing to break the rules and act entrepreneurially. The purpose of this text is to examine how this simple trading principle can be applied by any individual in any private or public sector organisation by focusing on the concept of entrepreneurial marketing, across all aspects of the marketing process. Entrepreneurial Marketing begins by defining the' rules' of marketing as a basis for the entrepreneur to understand what 'rules' need breaking. Subsequent chapters cover the marketing mix, innovation management, and compare large versus small firms. All issues are illustrated with extensive real-world examples throughout. Entrepreneurial Marketing is ideal reading for students and professionals who want an exciting, relevant and innovative approach to, and perspective of, management and marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36 |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 650 |
| Topical term or geographic name entry element | Entrepreneurship |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2885 |
| Topical term or geographic name entry element | Small business marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 24/09/2018 | 658.8 CHA ent | 24/09/2018 | 24/09/2018 | Books |