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Marketing 4.0 : (Record no. 1120)

MARC details
000 -LEADER
fixed length control field	02210nam a2200253 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field	MIUC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20200113151922.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	161229s2017 njua 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781119341208
040 ## - CATALOGING SOURCE
Original cataloging agency	MIUC
Language of cataloging	eng
Transcribing agency	MIUC
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN)	38
Personal name	Kotler, Philip
952 ## - Items
Itemnumber	1437
245 10 - TITLE STATEMENT
Title	Marketing 4.0 :
Remainder of title	moving from traditional to digital /
Statement of responsibility, etc.	Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Hoboken :
Name of publisher, distributor, etc.	Wiley,
Date of publication, distribution, etc.	c2017.
300 ## - PHYSICAL DESCRIPTION
Extent	xix, 184 p. :
Other physical details	ill. b&w ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Pt. 1. Fundamental trends shaping marketing -- <br/>Ch. 1. Power shifts to the connected customers -- <br/>Ch. 2. The paradoxes of Marketing to connected customers -- <br/>Ch. 3. The influential digital subcultures -- <br/>Ch. 4. Marketing 4.0 in the digital economy -- <br/>Pt. 2. New frameworks for marketing in the digital economy -- <br/>Ch. 5. The new customer path -- <br/>Ch. 6. Marketing productivity metrics -- <br/>Ch. 7. Industry archetypes and best practices -- <br/>Pt. 3. Tactical marketing applications in the digital economy -- <br/>Ch. 8. Human-centric marketing for brand attraction -- <br/>Ch. 9. Content marketing for brand curiosity -- <br/>Ch. 10. Omnichannel marketing for brand commitment -- <br/>Ch. 11. Engagement marketing for brand affinity.
520 ## - SUMMARY, ETC.
Summary, etc.	Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing, helping you navigate the changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand--and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	36
Topical term or geographic name entry element	Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	943
Topical term or geographic name entry element	Internet marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Relator code	aut
9 (RLIN)	2858
Personal name	Kartajaya, Hermawan,
Dates associated with a name	1947-
700 1# - ADDED ENTRY--PERSONAL NAME
Relator code	aut
9 (RLIN)	2859
Personal name	Setiawan, Iwan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			Marbella International University Centre	Marbella International University Centre	Library	21/09/2018		658.8 KOT mar 1120	21/09/2018	21/09/2018	Books