MARC details
| 000 -LEADER |
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| fixed length control field |
04101nam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20200110124813.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
161219s2016 nyua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780765644725 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MIUC |
| Language of cataloging |
eng |
| Transcribing agency |
MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
174.4 |
| 952 ## - Items |
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| Itemnumber |
1419 |
| 245 00 - TITLE STATEMENT |
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| Title |
Persuasion ethics today / |
| Statement of responsibility, etc. |
edited by Margaret Duffy and Esther Thorson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York ; |
| -- |
London : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 304 p. ; |
| Other physical details |
ill. b&w ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Miscellaneous information |
Pt. 1. |
| Title |
Introductory Issues -- |
| Miscellaneous information |
Ch. 1. |
| Title |
Why is Persuasion Ethics So Important to All Communication Students Today? How Does this Book Help You Develop Your Own Perspective? / |
| Statement of responsibility |
Margaret Duffy and Esther Thorson -- |
| Miscellaneous information |
Ch. 2. |
| Title |
All Communication Is Persuasive: Exploding the Myth of Objectivity / |
| Statement of responsibility |
Margaret Duffy, Esther Thorson and Fred Vultee -- |
| Miscellaneous information |
Ch. 3. |
| Title |
Advertising Ethics: Applying Theory to Core Issues and Defining Practical Excellence / |
| Statement of responsibility |
Lee Wilkins -- |
| Miscellaneous information |
Ch. 4. |
| Title |
Organizational Crossroads: The Intersection of PR and Advertising Ethics / |
| Statement of responsibility |
Marlene Neill and Schauster -- |
| Miscellaneous information |
Pt. 2. |
| Title |
Criticisms of PR and Advertising Messages -- |
| Miscellaneous information |
Ch. 5. |
| Title |
Stereotyping in Advertising: We are Not the People in those Pictures / |
| Statement of responsibility |
Thomas Bivins -- |
| Miscellaneous information |
Ch. 6. |
| Title |
The Advertising Milieu and Beauty Advertising / |
| Statement of responsibility |
Katherine Frith -- |
| Miscellaneous information |
Ch. 7. |
| Title |
What do People Really Think about Commercials That Stereotype Women or Glamorize Dangerous Behavior? /<br/> |
| Statement of responsibility |
Margaret Duffy and Esther Thorson -- |
| Miscellaneous information |
Ch. 8. |
| Title |
Negative Political Advertisements: A Primer from the Academic Literature with an Ethical Marketing Commentary / |
| Statement of responsibility |
T. J. Weber and Gene R. Laczniak -- |
| Miscellaneous information |
Ch. 9. |
| Title |
Puffing the Claim / |
| Statement of responsibility |
Jef Richards -- |
| Miscellaneous information |
Ch. 10. |
| Title |
Online Behavioral Advertising and the Ethics of Privacy / |
| Statement of responsibility |
Heather Shoenberger -- |
| Miscellaneous information |
Ch. 11. |
| Title |
The Intersection of Culture and Advertising Ethics in a Global Marketplace / |
| Statement of responsibility |
Carrie La Ferle -- |
| Miscellaneous information |
Pt. 3. |
| Title |
Special Topics -- |
| Miscellaneous information |
Ch. 12. |
| Title |
Ethical Challenges of Framing in Persuasive Communication, In Words and Pictures / |
| Statement of responsibility |
Stephanie Geise and Renita Coleman -- |
| Miscellaneous information |
Ch. 13. |
| Title |
Seeing and Believing: Issues in Visual Persuasion Ethics / |
| Statement of responsibility |
Margaret Duffy and Janis Page -- |
| Miscellaneous information |
Ch. 14. |
| Title |
Ethics Theory and Application in Public Relations, Advertising and Health Communication / |
| Statement of responsibility |
Seow Ting Lee -- |
| Miscellaneous information |
Ch. 15. |
| Title |
Do the Right Thing: Advertising Law, Self-Regulation and Ethics / |
| Statement of responsibility |
Wally Snyder -- |
| Miscellaneous information |
Ch. 16. |
| Title |
The Minimum and Maximums of Professional Ethics Codes / |
| Statement of responsibility |
Chris Roberts -- |
| Miscellaneous information |
Ch. 17. |
| Title |
What Do Students Think of Business Ethics? Three Decades of Research / |
| Statement of responsibility |
Richard F. Beltramini -- |
| Miscellaneous information |
Ch. 18. |
| Title |
Marbles in the Soup and Crushed Volvos: Ethical Choices on the Advertising Ethics / |
| Statement of responsibility |
Battlefield Esther Thorson and Margaret Duffy. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.<br/><br/>Ethical questions have become increasingly important in today's media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance.<br/><br/>This book's goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
1343 |
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Moral and ethical aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
1343 |
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Psychological aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
829 |
| Topical term or geographic name entry element |
Persuasion (Psychology) |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Relator code |
edt |
| 9 (RLIN) |
2821 |
| Personal name |
Duffy, Margaret |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Relator code |
edt |
| 9 (RLIN) |
2822 |
| Personal name |
Thorson, Esther |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
