The psychology of advertising / (Record no. 1102)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02979nam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200110105307.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161219s2016 enka 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781848723061 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1019 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2819 |
| Personal name | Fennis, Bob Michaël, |
| Dates associated with a name | 1968- |
| 952 ## - Items | |
| Itemnumber | 1418 |
| 245 14 - TITLE STATEMENT | |
| Title | The psychology of advertising / |
| Statement of responsibility, etc. | Bob M. Fennis and Wolfgang Stroebe. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 438 p. ; |
| Other physical details | ill. b&w ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Setting the Stage -- <br/>Ch. 2. How Consumers Acquire and Process Information from Advertising -- <br/>Ch. 3. How Advertising Affects Consumer Memory -- <br/>Ch. 4. How Consumers Form Attitudes Towards Products -- <br/>Ch. 5. How Consumers Yield to Advertising: Principles of Persuasion and Attitude Change -- <br/>Ch. 6. How Advertising Influences Buying Behaviour -- <br/>Ch. 7. Beyond Persuasion: Achieving Consumer Compliance Without Changing Attitudes -- <br/>Ch. 8. Advertising in the new millennium: how the Internet affects consumer judgement and choice. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook.<br/><br/>This book discusses key topics from the fields of social and consumer psychology. Important questions are addressed in the volume such as:<br/><br/>- What impact does advertising have on consumer behaviour? What causes this impact?<br/>- What are the psychological processes responsible for the effectiveness of advertising?<br/>- How do consumers make sense of advertising messages?<br/>- What messages "get across" and when and why?<br/><br/>This is the first book to offer a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and to discuss this research in the context of recent developments in the fields of social and consumer psychology. It presents and discusses results of both classic and contemporary studies in an engaging style that avoids highly technical language.<br/><br/>The authors have included a glossary of frequently used concepts which assist student comprehension, making it a unique and invaluable volume for advanced undergraduate and graduate students, as well as researchers and lecturers in social psychology, marketing, and communications. It is also a useful resource for professionals working in advertising, public health, public services and political communication. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1343 |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Psychological aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 109 |
| Topical term or geographic name entry element | Consumers |
| General subdivision | Attitudes |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2820 |
| Personal name | Stroebe, Wolfgang |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 21/09/2018 | 5 | 5 | 659.101 FEN psy | 06/06/2022 | 18/05/2022 | 21/09/2018 | Books |