Foundations of marketing / (Record no. 11)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01466nam a2200241 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181024140912.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141121s2012 enka|||| |||| 001 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077137014 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 41 |
| Personal name | Fahy, John |
| 952 ## - Items | |
| Itemnumber | 11 |
| 245 10 - TITLE STATEMENT | |
| Title | Foundations of marketing / |
| Statement of responsibility, etc. | John Fahy and David Jobber. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | McGraw-Hill Education, |
| Date of publication, distribution, etc. | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 359 p. : |
| Other physical details | ill. col., |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index and glossary. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. The market-led organization.<br/>1. The nature of marketing.<br/>2. The global marketing environment.<br/>3. Understanding customer behavior.<br/>4. Marketing research and customer insights.<br/>5. Market segmentation, targeting and positioning --<br/>Pt. 2. Creating customer value.<br/>6. Value through products and brands.<br/>7. Value through services, relationships and experiences.<br/>8. Value through pricing --<br/>Pt. 3. Delivering and managing customer value.<br/>9. Integrated marketing communications: mass communications techniques.<br/>10. Integrated marketing communications: direct communications.<br/>11. Distribution: delivering customer value.<br/>12. Marketing planning and strategy. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Demonstrates how marketing affects our every day lives, considering both the decisions we make as consumers and decisions marketing professionals make in response to their customers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 36 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 42 |
| Personal name | Jobber, David |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | 08/05/2018 | 658.8 FAH fou | 27/05/2022 | 08/05/2018 | Books |