Black ops advertising : (Record no. 1095)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02581nam a2200241 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200109151840.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161216s2016 nyu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781944869007 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2799 |
| Personal name | Einstein, Mara |
| 952 ## - Items | |
| Itemnumber | 1411 |
| 245 10 - TITLE STATEMENT | |
| Title | Black ops advertising : |
| Remainder of title | native ads, content marketing, and the covert world of the digital sell / |
| Statement of responsibility, etc. | Mara Einstein. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York ; |
| -- | London : |
| Name of publisher, distributor, etc. | OR Books, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 244 p. ; |
| Dimensions | 19 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: Why ads don't look like ads -- <br/>From mass to millennials -- <br/>What we share & why we share -- <br/>Native advertising: publishers as marketers -- <br/>Content marketing: marketers as publishers -- <br/>The digital sell: big data, programmatic buying, and living by the numbers -- <br/>The (dis)empowered consumer -- <br/>Advertising ourselves to death. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.<br/><br/>Black Ops Advertising dissects this rapid rise of "sponsored content", a strategy whereby advertisers have become publishers and publishers create advertising – all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, buy, marketers "engage" with us so that we share, share, share–the ultimate subtle sell.<br/><br/>Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make "likes" and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with "friends", to always be on, even when it is to our physical and mental detriment. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1343 |
| Topical term or geographic name entry element | Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1890 |
| Topical term or geographic name entry element | Internet advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2800 |
| Topical term or geographic name entry element | Subliminal advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2801 |
| Topical term or geographic name entry element | Viral marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 21/09/2018 | 659.1 EIN bla | 21/09/2018 | 21/09/2018 | Books |