Consumer behaviour : (Record no. 1090)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02443nam a2200289 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200109124504.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160408s2017 caua 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781473919501 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2780 |
| Personal name | East, Robert |
| 952 ## - Items | |
| Itemnumber | 1406 |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behaviour : |
| Remainder of title | applications in marketing / |
| Statement of responsibility, etc. | Robert East, Jaywant Singh, Malcolm Wright & Marc Vanhuele. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles, etc. : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 350 p. ; |
| Other physical details | ill. b&w ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Introduction -- <br/>Ch. 1. Ideas and Explanations in Consumer Research -- <br/>Pt. 2. Consumption patterns -- <br/>Ch. 2. Customer Loyalty -- <br/>Ch. 3. Brand Knowledge, Brand Equity and Brand Extension -- <br/>Ch. 4. Stationary Markets -- <br/>Ch. 5. Market Dynamics -- <br/>Ch. 6. Consumer Group Differences -- <br/>Pt. 3. Explaining decision-making -- <br/>Ch. 7. Predicting and Explaining Behaviour -- <br/>Ch. 8. Information Processing and Decision-Making -- <br/>Ch. 9. Consumer Satisfaction and Quality -- <br/>Pt. 4. Market response -- <br/>Ch. 10. Consumer Response to Price and Sales Promotions -- <br/>Ch. 11. The Retail Context -- <br/>Ch. 12. Word-of-Mouth Influence -- <br/>Ch. 13. The Response to Advertising. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science.<br/><br/>The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research.<br/><br/>Suitable for upper-undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 438 |
| Topical term or geographic name entry element | Consumer behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 438 |
| Topical term or geographic name entry element | Consumer behavior |
| General subdivision | Psychological aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 438 |
| Topical term or geographic name entry element | Consumer behavior |
| General subdivision | Social aspects |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 2781 |
| Personal name | Singh, Jaywant |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 2782 |
| Personal name | Wright, Malcolm, |
| Dates associated with a name | 1963- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 2783 |
| Personal name | Vanhuele, Marc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 21/09/2018 | 6 | 1 | 658.8342 EAS con | 01/06/2023 | 04/05/2023 | 21/09/2018 | Books |