Principles of marketing / (Record no. 1078)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02575nam a2200229 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191220115943.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161201s2016 mau 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292092485 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 38 |
| Personal name | Kotler, Philip |
| 952 ## - Items | |
| Itemnumber | 1394 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Philip Kotler, Gary Armstrong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th ed., Global edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, etc. : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 731 p. ; |
| Dimensions | 28 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Defining marketing and the marketing process --<br/>Ch. 1. Marketing : creating customer value and engagement -- <br/>Ch. 2. Company and marketing strategy: partnering to build customer engagement, value, and relationships --<br/>Pt. 2. Understanding the marketplace and customer value -- <br/>Ch. 3. Analyzing the marketing environment -- <br/>Ch. 4. Managing marketing information to gain customer insights -- <br/>Ch. 5. Consumer markets and buyer behavior -- <br/>Ch. 6. Business markets and business buyer behavior -- <br/>Pt. 3. Designing a customer value-driven strategy: creating value for target customers -- <br/>Ch. 7. Customer-driven marketing strategy: creating value for target customers -- <br/>Ch. 8. Product, services, and brands: building customer value -- <br/>Ch. 9. New product development and product life-cycle strategies -- <br/>Ch. 10. Pricing: understanding and capturing customer value -- <br/>Ch. 11. Pricing strategies: additional considerations -- <br/>Ch. 12. Marketing channels: delivering customer value -- <br/>Ch. 13. Retailing and wholesaling -- <br/>Ch. 14. Engaging customers and communicating customer value -- <br/>Ch. 15. Advertising and public relations -- <br/>Ch. 16. Personal selling and sales promotion -- <br/>Ch. 17. Direct, online, social media and mobile marketing -- <br/>Pt. 4. Extending marketing -- <br/>Ch. 18. Creating competitive advantage -- <br/>Ch. 19. The global marketplace -- <br/>Ch. 20. Social responsibility and ethics. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36 |
| Topical term or geographic name entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 37 |
| Personal name | Armstrong, Gary |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 21/09/2018 | 1 | 658.8 KOT pri | 05/06/2025 | 02/10/2024 | 21/09/2018 | Books |