Strategic marketing problems : (Record no. 1066)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03110nam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191211124937.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161122s2009 nyua f 001 | eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132747257 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273768944 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2724 |
| Personal name | Kerin, Roger A. |
| 952 ## - Items | |
| Itemnumber | 1382 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing problems : |
| Remainder of title | cases and comments / |
| Statement of responsibility, etc. | Roger A. Kerin, Robert A. Peterson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed., International ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, etc. : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 729 p. ; |
| Other physical details | ill. b&w ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Foundations of Strategic Marketing Management -- <br/>Ch. 2. Financial Aspects of Marketing Management -- <br/>Ch. 3. Marketing Decision Making and Case Analysis -- <br/>Ch. 4. Opportunity Analysis, Market Segmentation, and Market Targeting -- <br/>Ch. 5. Product and Service Strategy and Brand Management -- <br/>Ch. 6. Integrated Marketing Communication Strategy and Management -- <br/>Ch. 7. Marketing Channel and Supply Chain Strategy and Management -- <br/>Ch. 8. Pricing Strategy and Management -- <br/>Ch. 9. Marketing Strategy Reformulation: The Control Process -- <br/>Ch. 10. Global Marketing Strategy and Management. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | For undergraduate and graduate marketing strategy courses.<br/><br/>A comprehensive, practice-driven approach to developing decision-making skills in marketing.<br/><br/>Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. <br/><br/>The Perfect Balance of Theory and Cases. This text uses a unique and effective approach, balancing both theory and practice in order to help students develop decision-making skills. The cases in this text encourage students to address marketing issues from a decision-making standpoint. In every case study, the decision-maker must develop a strategy consistent with the underlying factors existing in the situation, considering how that strategy may affect the organization and its environment.<br/><br/>Global Marketing. This text includes topics such as the decision to go global, identifying global marketing opportunities, and entering and competing in foreign markets. It also places emphasis on crafting a global marketing strategy, including global market segmentation and targeting, standardized versus customized marketing-mix options, and global branding and positioning.<br/><br/>Student Manual for Extra Help on Specific Cases. The student manual is available for use with several cases in the text, providing students with additional information on how to approach these specific scenarios. This valuable resource includes a sample case demonstration, instructions for use, and input and output forms. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36 |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Decision making |
| Form subdivision | Case studies |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36 |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Case studies |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2725 |
| Personal name | Peterson, Robert A. |
| Dates associated with a name | 1944- |
| Fuller form of name | (Robert Allen), |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 20/09/2018 | 658.8 KER str | 08/02/2022 | 20/09/2018 | Books |