Principles of services marketing / (Record no. 1027)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01765nam a2200241 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191120083116.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161024s2014 enka 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077152345 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2627 |
| Personal name | Palmer, Adrian |
| 952 ## - Items | |
| Itemnumber | 1340 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of services marketing / |
| Statement of responsibility, etc. | Adrian Palmer. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventh edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill Education, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 345 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. What is services marketing? --<br/>Ch. 2. Services systems --<br/>Ch. 3. Managing the customer experience --<br/>Ch. 4. Making services accessible to consumers --<br/>Ch. 5. Relationships, partnerships and networks --<br/>Ch. 6. Understanding services buyer behavior --<br/>Ch. 7. Innovation and new service development --<br/>Ch. 8. Developing service brands --<br/>Ch. 9. Service quality --<br/>Ch. 10. Engaging employees in service delivery --<br/>Ch. 11. The pricing of services --<br/>Ch. 12. Yield management: matching capacity with demand --<br/>Ch. 13. Managing communications --<br/>Ch. 14. Globalized services marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis on emerging and global economies, it's been restructured to give clearer focus on key issues of efficiency, accessibility and customer experience. This authoritative text develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36 |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2628 |
| Topical term or geographic name entry element | Service industries |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 20/09/2018 | 658.8 PAL pri | 20/09/2018 | 20/09/2018 | Books |