Marketing : (Record no. 10)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02184nam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181024140912.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141121s2012 enk||||| |||| 001 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273762607 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 952 ## - Items | |
| Itemnumber | 10 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | an introduction / |
| Statement of responsibility, etc. | Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, etc. : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 603 p. : |
| Other physical details | ill. col. |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index and glossary. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Defining marketing and the marketing process.<br/>1. Marketing: managing profitable customer relations.<br/>2. Company and marketing strategy: partnering to build customer relationships --<br/>Pt. 2. Understanding the marketplace and consumers.<br/>3. The marketing environment.<br/>4. Managing marketing information.<br/>5. Consumer and business buyer behavior --<br/>Pt. 3. Designing a customer-driven marketing strategy and marketing mix. <br/>6. Segmentation, targeting and positioning: building the right relationships with the right customers.<br/>7. Product, services and branding strategy.<br/>8. Developing new products and managing the product life cycle.<br/>9. Pricing: understanding and capturing customer value.<br/>10. Marketing channels and supply chain management.<br/>11. Retailing and wholesaling.<br/>12. Communication customer value: advertising, sales promotion and public relations.<br/>13. Communication customer value: personal selling and direct marketing --<br/>Pt. 4. Extending marketing.<br/>14. Marketing in the digital age.<br/>15. The global marketplace.<br/>16. Ethics, social responsibility and sustainability. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | It is a clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. It has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies to discover the concepts of marketing and translate them into real commercial practice. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 36 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 9 (RLIN) | 37 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 38 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harker, Michael |
| 9 (RLIN) | 39 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brennan, Ross |
| 9 (RLIN) | 40 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | 08/05/2018 | 1 | 658.8 MAR mar | 03/05/2021 | 13/04/2021 | 08/05/2018 | Books |