Where good ideas come from :

Johnson, Steven, 1968-

Where good ideas come from : a natural history of innovation / Steven Johnson. - New York : Allen Lane, 2010. - 326 p. ; 24 cm.

Includes bibliographical references and index.

Introduction: Reef, city, web --
1. The adjacent possible --
2. Liquid networks --
3. The slow hunch --
4. Serendipity --
5. Error --
6. Exaptation --
7. Platforms --
Conclusion: The fourth quadrant.

Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting, and encouraging story of how the ideas are born that push careers, lives, society, and culture forward.

9781846140518


Creative thinking
Creative ability

153.35


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