Management :

Boddy, David

Management : an introduction / David Boddy. - 6th ed. - Harlow (UK) : Pearson, 2014. - 685 p. : ill. col. ; 27 cm.

Includes bibliographical references and index.

1. Managing in organisations --
2. Models of management --
3. Organisation cultures and contexts --
4. Managing internationally --
5. Corporate responsibility --
6. Planning --
7. Decision making --
8. Managing strategy --
9. Managing marketing --
10. Organisation structure --
11. Human resource management --
12. Information systems and e-business --
13. Creativity, innovation and change.

It is a guide to the themes and functions of management. It contains in depth case studies that examine key management issues in a broad range of organisations, from Apple and Virgin to the British Heart Foundation featuring full insights into contemporary management activities. Entrepreneurship, sustainability, governance and internationalization are integrated throughout.

9781292004242


Management
Business--Management

658.1


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