Marketing analytics :

Winston, Wayne L.,

Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston. - xxx, 690 pages : illustrations ; 24 cm

Includes index.

9781118373439 (pbk) 111837343X (pbk)

2013954089

GBB3A1474 bnb

016537165 Uk


Microsoft Excel (Computer file)


Marketing research--Data processing.
Electronic spreadsheets.
EXCEL.
Marketing.
Datenanalyse.

HF5415.2 / .W56 2014

658.80072


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