Cross-cultural business behavior :

Gesteland, Richard R.

Cross-cultural business behavior : a guide for global management / Richard R. Gesteland. - 5th ed. - Copenhagen : Portland, OR : Copenhagen Business School Press ; distribution: International Specialized Book Services, 2012. - 399 p. ; 24 cm.

Includes index.

9788215020235 (Norway) 9788763002387 (rest of the world)

2012357031


Business etiquette.
Export marketing.
Intercultural communication.
Negotiation in business.
National characteristics.

HF5389 / .G47 2012


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