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Marketing communications /

Egan, John, 1952-

Marketing communications / John Egan. - Fourth edition. - 415 pages : illustrations ; 26 cm

Includes bibliographical references and index.

ISBN: 9781529781212 9781529781205

LCCN: 2022936332

Subjects--Topical Terms:
Communication in marketing.
Marketing.
Advertising.

LC Class. No.: HF5415.123 / .E4 2023

Dewey Class. No.: 658.8/02

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